The Role
The media, performance and analysis division of a global digital agency is recruiting a Digital Display/Account Manager to join their Dubai team.
The successful applicant will be responsible for the day-to-day operations and client management of their designated account(s) and will attain an unquestioned understanding of their clients’ media business.
The Digital Display/ Account Manager is expected to provide mid-level strategic recommendations to the senior media team and/or the client and hold a strong working knowledge of the media space (including traditional media) and available media research. They are also expected to be proficient with ad serving, research and procedures.
Responsibilities:
- Understand clients’ business objectives
- Innovative strategic thinking on all client activity; to be one step ahead
- Develop clients’ online media & marketing strategies
- Paid advertising and paid social marketing; strategic planning and execution
- Ensure that all trafficking and tracking is done within specified timeframe
- Ensure that campaigns go live in a timely manner and running and tracking at all times
- Produce reports illustrating campaign performance
- Ensure campaigns achieve clients’ ROI and business objectives
- Recommend media optimisation and additional placements
- Produce end of campaign reports and analysis
- Be competent in third party tools and tracking solutions
- Ensure that all financial accruals are up to date
- Other duties assigned as and when necessary by the Account Director
- Participate in business development for new potential clients and up-selling to existing clients
Requirements
- 2-3 years of digital media experience
- Arabic skills an advantage
- Thorough knowledge of planning tools such as ComScore, Effective Measure
- International campaign management experience
- SEM or other channels (RTB, Affiliates, etc.) knowledge
- Demonstrated leadership and ownership of multiple paid display accounts
- Must have a strong understanding of automated marketing tools and software, including tracking and ROI analysis
About the Company
Mediabook is an advertising, media & PR recruitment consultancy.
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