The Role
• Identify key prospect segments and recommend pricing, offer and cross sale strategies
• Optimise new product promotion through creative marketing strategies and creative marketing plans
• Establish the brand identity and keep it fresh through innovative copy, creative, design and package using a full integrated media mix
• Analysing all marketing data, acting on the results and providing recommendations
• Developing and managing the database to optimise the ROI
Requirements
Online /Digital Exposure
Familiar with online tools
Marketing Degree/ CIM or equivalent
Extensive subscription marketing experience would be an advantage
Knowledge and experience of full marketing mix
Ideally 5 years b2b direct marketing experience
Self motivated and passionate about success
Strong maths & analytical abilities; and
Creative writing skills.
