Digital Marketing Manager | LUXHABITAT – Dubai

Job Description

The Company

Luxhabitat is Dubai’s only high-end real estate brokerage company, setting extraordinary records in the marketing andselling of the most important real estate properties priced exclusively in excess of Five Million Dirhams.

With an updated website and a revised suite of online publications to complement its offering, Luxhabitat has aggressive growth targets, and seeks to significantly increase site traffic. As such, Luxhabitat is looking for a forward-thinking, results-driven, experienced search marketing expert to lead our SEO and SEM campaigns, and enhance our visibility to prospective customers through search engines. Responsabilities include increasing brand awareness, new customer acquisition, retention and ultimately sales. Reporting to the Marketing Director the candidate will lead and execute the marketing strategy for Luxhabitat throughout the territory.

The Role

Overall, the Digital Marketing Manager will be responsible for defining and optimizing Luxhabitat’s international search engine strategy to maximise visibility by using search engine optimization and running paid search campaigns. He/she will manage our team of SEO specialists to execute the strategy.

Lead and execute the digital marketing strategy
Budget management and planning
Drive innovative ideas/ initiatives to drive customer growth and brand awareness
Work closely with marketing, sales and editorial teams to ensure that all digital marketing activities are in keeping with brand values and guidelines
Development and execution of an international search engine strategy, including campaign analysis, social strategies and analytics-based optimization.

Monitor, track and report on paid search metrics, including trend analysis;
Work with copywriter and editorial team to optimize copy and landing pages for search engines.
Research and analyze competitor exposure and link portfolio, and make recommendations for Luxhabitat based on this.
Work closely with marketing, sales and editorial teams to ensure a cohesive online user experience for our customers, from first exposure in the search engines to the landing page and through the brand interaction
Work closely with external web development agency to ensure code and server level optimization.
Refine internal day-to-day optimization processes to achieve task KPIs and overall strategic vision forthe team.
Implementation of international SEO and SEM campaigns.

Work in collaboration with the team across all online and offline marketing activities as relevant: search, advertising, social media, email, DM, CRM, affiliates and partnerships
Stay up-to-date with latest industry developments.
Maintain and develop third party relationships as required.
Monitor and report competitor activity and relevant industry trends, events and opportunities to appropriate teams

Desired Skills & Experience

Essential Skills and Requirements

Significant commercial experience gained in a fast-paced luxury and/or real estate environment
Able to analyze metric data and formulate recommendations in response
Self-motivated, detail-oriented and able to prioritize work for self and others efficiently.
Exceptional communications skills. Show superior judgement and professionalism with corresponding with partners and team members.
Outstanding interpersonal skills. Ability to work well cross-functionally in a team-based environment.
Extremely well organized, methodical, and efficient, with a good dose of common sense, humor and initiative
A creative thinker and innovator
Confidence in taking calculated risks
Discreet, professional and well spoken, with excellent communication/ presentation skills
Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
Proven ability to accommodate evolving responsibilities and last minute changes.
Open, honest and candid.
Strong personal accountability and credibility.
Fluent in English (written and spoken).
Proficient in MS Word, Excel and PowerPoint.
Extremely proficient in the use of:

– Google Analytics and OmnitureSite Catalyst

– SEO, social media and PPC management, reporting and analytical tool

– MS Word, Excel and PowerPoint.

Working knowledge of web usability, user experience, information architecture and conversion optimisation.
Working knowledge of HTML, CSS, JavaScript, Flash, back-end technologies.

Minimum Qualifications

5+years of digital marketing experience ideally gained in a luxury and/or online real estate environment
Creative and strategic thinker
Proven ability to manage and develop a team
Impeccable presentation & writing skills
Degree in business, computer science, marketing, communications or related subject.
Track record of driving significant increases in web traffic while achieving positive ROI.

Company Description

Luxhabitat is UAE’s only high-end real estate brokerage, setting extraordinary records in the marketing and selling of the most important real estate properties priced exclusively in excess of Five Million Dirhams. We extend to you our brokerage firm’s tradition of stability, integrity, personal attention and breakthrough innovation. It is this unique combination of old ideals and new ideas that sets Luxhabitat distinctly apart. Luxhabitat provides an exceptional personal service, exceeded only by the highest level of performance. Our reputation for discretion assures that our select clientele retain their privacy and confidentiality.

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