Digital Strategist (Planner) | Wunderman Dubai, UAE
The Digital Strategist position is a combination of digital account planning, online strategy and digital analytics. Our ideal candidate is strategic, observant, analytical, and perceptive about consumer online behaviour. The digital strategist needs to understand and funnel online data into actionable insights that inspire both our client and our account, creative, media and technology teams.
Responsibilities:
• Performing strategic analyses
• Developing customer acquisition, retention and conversion strategies, specifically for the Indian market
• Adapting and refining global customer targeting and segmentation strategies to the Indian marketplace
• Supporting Account team members with business and marketing strategy initiatives including competitive analysis, audience analysis and prioritization exercises
• Conducting competitive and market best practices surveys/audits
• Reviewing third-party research regarding marketing best practices, consumer trends, etc. and developing reports for the client
• Interpret web analytics data, develop key insights and recommendations
• Coordinating with media and analytics teams to make sure findings form basis for strategic planning
• Delivering short and long term strategy to integrate organic, paid search, social media and mobile marketing initiatives
• Lead site reporting activity including definition of key metrics and development of reporting framework
• Provide ongoing updates on industry trends, issues, site features and best practices
• Support client requirements on internal/external business cases with strategic thinking, research and analysis efforts
Education and Experience:
• Bachelor’s Degree required
• Advanced Degree/MBA preferred
• 5-7 years consulting or agency experience in digital or response marketing
• Hands-on experience or understanding of web tracking tools such as Hitbox, Omniture, and Webtrends
Education
Bachelor’s Degree required
