Coca-Cola Bottles Just Got a 2nd Life!
How do you encourage people to reuse plastic? You give it a purpose and you make it fun! Coca-Cola decided to give their consumers more reasons to recycle by giving their bottles a 2nd life, the idea was to launch a line of 16 innovative caps that can be screwed onto bottles after consumption, and the result is a useful object like a paintbrush, a dumbbell, a pencil sharpener, and few more. The campaign was launched in Vietnam, where 40,000 free bottle caps will be distributed this year, and will soon be available in few other Asian countries.
This is awesome!
