Uniting to broaden educational horizons for students in the UAE, Du today signed an agreement with the Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) to provide a high-speed 100 Mb broadband internet connection to students. The agreement was signed by Du CEO Osman Sultan and Ali M. Jaber, Dean of Mohammed Bin Rashid School for Communication at AUD.
The high-speed internet connection will enable AUD MBRSC to offer real-time video streaming for education and training purposes, and meet its other internet-based needs.
“We are delighted to support the Mohammed bin Rashid School for Communication at AUD, which is emerging as a leading school in the field of mass media and communication. Supporting education is at the heart of our CSR strategy, and using our expertise in telecoms we are striving to enhance and improve the development of young people in the UAE. By offering a superior internet connectivity we believe AUD MBRSC students will be able to connect with the world quickly and efficiently,” commented Osman Sultan, Chief Executive Officer, Du.
Du’s 100Mbps broadband connection will be used to support the new multimedia programmes that AUD MBRSC will be offering. These programmes involve digital editing and productions, multimedia streaming, film editing and uploading, broadcasting and online multimedia learning and teaching. The enhanced connectivity will meet the school’s bandwidth-intensive activities, including video streaming, remote access and interactivity.
The communication field is probably the fastest developing field in the world. Keeping up with its rapid transformation is the duty of every academic institution keen on providing proper journalism and communication education.
“Internet and new media, we believe, will be the backbone of every communication platform in the near future, and therefore it is only natural for us to seek partnership with Du – one the most prominent telecommunication company in the Arab world, to provide us with the required bandwidth that will enable our students to explore the new capabilities modern technology will bring. Our students will be on an information super highway that will enable them among other things to converse via video and attend distance learning classes in crisp quality,” commented Ali M Jaber, Dean, Mohammed Bin Rashid School for Communication at AUD.
An average household in Dubai uses about 1MB of internet link and a small to medium sized company in Dubai would use around 30-50 MB. Therefore, 100MB will change the way communication is taught and allow the MBRSC students at AUD to further their education in Communication and Information Studies with on-the-spot downloads and smooth and quick internet browsing while in class.
Notes and media contacts
About Du
Du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that Du provides in some of the free zones of Dubai. Call Select, Du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become Du mobile customers.
Among Du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, Du business offers include Closed Business User Group and preferred International Destinations. Du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.
Du products and services for consumers and business are available through Du’s retail network, currently numbering 37 Du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi.
Du is 39.5% owned by the UAE Federal Government, 19.75% by Mubadala Development Company, 19.5% by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.
For further information, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Fax: +971 4 367 2615
About AUD
The American University in Dubai (AUD) is a private, non-sectarian institution of higher learning founded in 1995. It serves UAE nationals and international students who seek world-class career-oriented education. AUD, as an international institution of higher education, encourages global understanding by providing an atmosphere of cultural diversity and opportunities for an international education.
AUD is accredited by the Commission on Colleges (COC) of the Southern Association of Colleges and Schools (SACS) to award Bachelor’s and Master’s degrees.
AUD is officially licensed by the Ministry of Higher Education and Scientific Research of the United Arab Emirates.
The Ministry has accredited the university’s programs in Architecture, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Information Technology, Visual Communication and Interior Design, in addition to a Certificate in Middle Eastern Studies program.
AUD is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).
AUD has received specialized accreditation for its Bachelor’s of Business Administration (B.B.A.), and Master’s of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE). The university’s undergraduate concentrations in Marketing Communications and Advertising (Creative) have been accredited by the International Advertising Association (IAA) in New York.
The Civil, Computer, and Electrical Engineering Programs of AUD’s School of Engineering are accredited by the Engineering Accreditation Commission of ABET. The Bachelor of Science in Computer and Information Technology (B.S.C.I.T.) program is accredited by the Computing Accreditation Commission of ABET.
For more information, please contact
Rim O. Ibrahim
Marketing Communications Coordinator
The American University in Dubai
T. + 971 4 318 3139
F. + 971 4 399 8899
