Dubai Chamber seminar discusses ethical marketing practices
As part of its efforts in raising awareness on ethical marketing, Dubai Chamber of Commerce and Industry’s Center for Responsible Business organized a seminar at its premises on Thursday, 6 March highlighting the different methods and tools for implementing ethics in marketing in order to create winning products and services.
Attended by professionals in the areas of marketing brand management, corporate social responsibility, ethics and strategic management, the seminar introduced ethical marketing via its definition and scope as well as the basics of the concept and the means to building ethics into branding. It also provided guidelines and tools in developing and communicating ethical marketing practices and decisions while transferring business ethics to the marketplace.
Said Sally Wakley, Plan A CSR representative for the Gulf, Marks & Spencer, “We at Marks & Spencer are delighted to be part of the Ethical Marketing Seminar. It is a fantastic opportunity to be able to share our Plan A initiatives across likeminded organizations and individuals who realize the urgency to combat certain issues facing the world today, and hence have a big part to play.”
“At Kraft Foods we deal with ethical marketing as a corporate value, and values supersede any other interests. Wherever we operate, GCC included, we strive to be a good corporate citizen, because we feel and act as part of the local community. We don’t stop at being compliant with local laws and values in our marketing practices, but we also run community involvement and philanthropic projects both at corporate and brand level in the region; as the world’s second largest food company, ethical marketing is a pillar of our own values,” said Najeeb Hasany, Marketing Director GCC.
Dr Belaid Rettab, Senior Director, Economic Research and Sustainable Business Development Sector, Dubai Chamber, maintained that the Chamber strives to support the business community by raising awareness of CSR and assisting businesses to address the various environmental, ethical, and social aspects of their everyday business in addition to profit making.
Said Dr Belaid, “Ethical Marketing is an integral part of corporate social responsibility as it involves applying values and ethics to marketing practices and decisions. When a business markets its products and services ethically, customers develop a positive relation with the company, which leads to enhanced loyalty and trust in the long run while creating competitive advantage and market share growth for the organisation.”
He further stressed that the Center for Responsible Business offers a variety of educational, professional training and consulting services that are designed to build individual companies’ capacity to implement broad CSR programmes including business ethics, sustainability reporting and corporate governance.
