Perhaps you’ve seen this video online in the last couple of days, it’s a really creative idea to promote the Pause Live TV from Etisalat’s eLife service. I think the idea is meant for a viral video rather than a cinema stunt, but I still think it’s brilliant, spot on!
The only disadvantage of this video is the quality, it’s really poor, considering the they managed to “hide” few cameras all over the theater, I think it should be in HD at least. Anyway, one of the coolest advertising pieces this year!
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
