Dubai Lynx 2014 Opens its Doors First Shortlists are Released
10 March 2014 – The Dubai Lynx International Festival of Creativity is now well underway with over 1,700 delegates in attendance and the first shortlists released earlier today.
After a record 2,279 entries, shortlists for 12 of the 15 entry categories have this morning been released as follows: Film 33, Print 56, Outdoor 63, Radio 29, Media 70, Direct 20, Promo & Activation 28, Interactive 15, Print & Poster Craft 46, Design 35, PR 19, Mobile 5. All shortlists are now available to view at www.dubailynx.com with the work currently being exhibited and screened at the Madinat Jumeirah in Dubai, home to the 2014 Festival.
Yesterday delegates enjoyed sessions that included du’s Osman Sultan looking at the digital landscape of tomorrow; jewellery designer Stephen Webster discussing his position as designer, craftsman and storyteller; The Martin Agency’s Joe Alexander offering his point of view on building the brand story; Ibrahim Nehme, Editor-in-Chief at The Outpost, on the importance of narratives on different sociocultural movements; and Karen Corrigan from Happiness Brussels who explained the importance of the intelligent mixing of Prototyping and Digital Advertising for brands. A further 12 seminars are taking place throughout today and will be given by the likes of Newcast, Brothers & Sisters, BBH China, L & K Saatchi & Saatchi, Microsoft, Boom Pictures and Facebook.
Three Young Lynx competitions are currently taking place at the Festival, judging entries into Integrated, Media and Print categories. The competitions allow young industry professionals to battle it out and create inspiring campaigns to fit a brief set by a charity, not-for-profit or NGO. Their entries are then judged by dedicated global juries, putting their work on a global stage. The winners will be announced and presented with their certificates during the Dubai Lynx Awards Ceremony and will receive complimentary passes to the 2015 Festival.
Yesterday, delegates enjoyed an evening of networking at Lynx Connect. The party celebrated Motivate’s 35th Anniversary and allowed delegates to relax and socialise after a busy day at the Festival. A second evening of Lynx Connect will take place tonight, ahead of the Creative Club night taking place on Wednesday.
Anyone wishing to keep up with events at Dubai Lynx should visit www.dubailynx.com or follow Facebook for regular live updates, photos and videos.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com
About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/
Key Dates:
Delegate Registration: Open
Festival Dates: 9–11 March 2014, Madinat Jumeirah, Dubai
Dubai Lynx Awards: 12 March 2014
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