Grands Prix go to UAE, Lebanon, and Saudi Arabia
11 March 2015 – The Dubai Lynx International Festival of Creativity has tonight culminated in the much anticipated Awards Ceremony. Over 1,800 guests attended to hear and celebrate the winners of the 9th annual awards.
Terry Savage, Chairman, Lions Festivals, said that it had been “an inspiring night that had seen Saudi Arabia win their first Grand Prix, Jordan awarded their first Lynx trophies and Lebanon increase their awards haul by a massive 24.”
Adding testament to the region’s standing on a global scale, David Lubars commented, “My assessment of this year’s Lynx: the jury and I saw some work that is as good as any in the world.”
The 2015 winners are:
Branded Content & Entertainment
Grand Prix: Y&R Dubai, UAE, ‘Hello Happiness Phone Booth’, The Coca-Cola Company
17 Winners (1 GP, 4 Gold, 7 Silver, 5 Bronze)
Design
Grand Prix: Y&R Dubai, UAE, ‘Little Books of Big Consequences’, Global Export Co.
21 Winners (1 GP, 4 Gold, 6 Silver, 10 Bronze)
Direct
Grand Prix: FP7/DXB Dubai, UAE, ‘Hey Future Me’, Emirates NBD
10 Winners (1 GP, 2 Gold, 4 Silver, 3 Bronze)
Film
No Grand Prix awarded
6 Winners (1 Gold, 3 Silver, 2 Bronze)
Film Craft
No Grand Prix awarded
19 Winners (4 Gold, 7 Silver, 8 Bronze)
Grand Prix for Good
FP7/DXB, UAE, ‘Project Akshar (Alphabets)’, Smartlife
Integrated
No Grand Prix awarded
4 Winners (1 Gold, 2 Silver, 1 Bronze)
Interactive
Grand Prix: Leo Burnett Beirut, Lebanon, ‘Keep the Flame Alive’, Johnnie Walker
15 Winners (1 GP, 1 Gold, 3 Silver, 10 Bronze)
Media
Grand Prix: J. Walter Thompson Riyadh, Saudi Arabia, ‘The Biggest Art Gallery in the World’, Arabian Contracting Services (Al Arabia)
44 Winners (1 GP, 7 Gold, 13 Silver, 23 Bronze)
Mobile
No Grand Prix awarded
2 Winners (1 Silver, 1 Bronze)
Outdoor
No Grand Prix awarded
12 Winners (5 Gold, 5 Silver, 2 Bronze)
PR
Grand Prix: Y&R Dubai, UAE, ‘Hello Happiness Phone Booth’, The Coca-Cola Company 18 Winners (1 GP, 6 Gold, 5 Silver, 6 Bronze)
Print
No Grand Prix awarded
7 Winners (2 Gold, 2 Silver, 3 Bronze)
Print & Poster Craft
No Grand Prix awarded
9 Winners (2 Gold, 4 Silver, 3 Bronze)
Promo & Activation
Grand Prix: Leo Burnett Beirut, Lebanon, ‘Keep the Flame Alive’, Johnnie Walker
16 Winners (1 GP, 3 Gold, 4 Silver, 8 Bronze)
Radio No prizes awarded
Network of the Year was presented to Leo Burnett; Leo Burnett Beirut took Agency of the Year; Independent Agency of the Year was awarded to Republique, Beirut; and Media Agency of the Year went to Starcom MediaVest Group, Dubai. The Lynx Palm Award, given to the most awarded production company, was presented to Déjà vu, Dubai.
The Dubai Lynx Advertising Person 2015 was awarded to Dr. Amina Al Rustamani, Group Chief Executive Officer of TECOM Investments, while Henkel were honoured as Advertiser of the Year, with Mohamed Siam, Regional Marketing Director at Henkel, present to collect the Award on behalf of Henkel.
In other areas, the awards for the younger generation were presented as follows:
Young Lynx Integrated Competition:
Reham Eldidi from Nissan ME along with Ammar Safi and Tarek Elsaad from Mindshare MENA
Young Lynx Print Competition:
Filipa Maurício and Nadia Alken from J. Walter Thompson Dubai
Young Lynx Media Competition:
Sameer Islam and Callie Dickens from FP7/AUH
Masar Student Creative Award for Print:
Dounia Messihi, Académie Libanaise des Beaux-Arts
du Integrated Student Award:
Reem Al Ani, American University in Dubai and Heela Daudzai, American University in Dubai
University of the Year:
American University in Dubai
Shafiq Alam and Moe Sarhi from Impact BBDO Jeddah, this year’s winners of the 7-Day Brief, powered by YouTube, were also present to collect their award.
Dubai Lynx 2015 Branded Content & Entertainment Winners
Dubai Lynx 2015 Design Winners
Dubai Lynx 2015 Direct Winners
Dubai Lynx 2015 Film Craft Winners
Dubai Lynx 2015 Grand Prix for Good Winners
Dubai Lynx 2015 Integrated Winners
Dubai Lynx 2015 Interactive Winners
Dubai Lynx 2015 Mobile Winners
Dubai Lynx 2015 Outdoor Winners
Dubai Lynx 2015 Print & Poster Craft Winners
Dubai Lynx 2015 Promo & Activation Winners
DUBAI LYNX 2015 SPECIAL AWARDS
Further information on the winners can be found online at www.dubailynx.com
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 8th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com
About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Festival of Asian Marketing Effectiveness. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer