Dubai Lynx Announces Integrated Shortlist
Dubai, 30 March 2011 – The Dubai Lynx International Advertising Festival has this morning announced the last of the shortlists, the Integrated category. The dedicated jury, made up of some members from the other Festival juries, have looked through a total of 48 entries and arrived at a shortlist of 10.
All of the winners, including Integrated, will be announced at the Awards Ceremony taking place this evening at the Arena in the Madinat Jumeirah. The winners of the Young Creatives Competition will also be announced after their live pitches to their jury, and the Dubai Lynx Advertising Person of the Year, His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, and Dubai Lynx Advertiser of the Year, Coca-Cola Egypt, will be honoured at tonight’s Awards.
The Festival drew to a close yesterday after another busy day of seminars and workshops. The Jury Presidents all took to the stage in a series of presentations to give their President’s Address with additional seminars coming from Contagious & Publicis, Arc Worldwide, Ogilvy, the IAA, and LBi & Ethiad Airways.
Ongoing throughout the Festival, the Lynx Academy, sponsored by Leo Burnett, offered 21 students the chance to take part in a tailored programme of tutorials, workshops and seminars, which concluded yesterday evening with their Graduation Ceremony.
Festival activities continued late into the night with the Creative Club Party which took place at the MediaOne Hotel, giving delegates the chance to network and socialise ahead of tonight’s Awards Gala.
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The 4th Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 4th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Craft, Design and Integrated advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
Key Dates:
Festival Dates: 27 – 29 March 2011, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 30 March 2011, Madinat Jumeirah Arena, Dubai, UAE
For further information, please contact:
Amanda Benfell, PR & Press Manager
Dubai International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
www.dubailynx.com
Tel: +44-20-7728 4040; Fax: +44-20-7728 4044; E-mail: [email protected]
Steve Lane, Festival Director
Dubai International Advertising Festival
PO Box 502100, Dubai, UAE
www.dubailynx.com
Tel: +971 4 3755 649; Mobile +971 50 552 7781; Email: [email protected]
