Dubai Lynx Inspires 1,800 Delegates

UAE lead the way in the shortlists

9 March 2015 – The Dubai Lynx International Festival of Creativity is currently providing a platform for 1,800 delegates to celebrate and discuss creativity in communications across the MENA region.

Twelve shortlists have been released today with the UAE currently leading, followed by Lebanon and Egypt.

Speaking from the jury room, David Lubars, Chief Creative Officer, BBDO Worldwide and Chairman, BBDO North America, who is currently serving as jury president of the Film, Print, Outdoor, Radio and Print Craft jury, said, “This year’s Dubai Lynx can stand with any regional show in the world, the quality is that good. Everything on the shortlist is worthy; there is no borderline work. We chose fewer pieces than previous years – as we only want to celebrate and recognise the truly great. The Middle East deserves the respect of this kind of rigor because it has reached the level of world class excellence.”

Focusing on a theme of ‘create tomorrow’, 68 global speakers will take to the stage across the Festival. Head of content for Dubai Lynx, Mark St Andrew, said that “rather than getting weighed down in the problems and challenges of the MENA region, the focus is on finding solutions and the way forward while fostering a spirit of innovation.”

Yesterday legendary American designer, David Carson, urged attendees to use personal experiences to create unique work adding that they ‘should be open to solutions and things that you are not expecting because focusing on one thing can mean missing a great idea.’ Elsewhere, Google Labs’ Gemma Milne claimed that ‘the industry is innovating for clients but they are not innovating internally.’

This year’s programme sees more brands than ever with the likes of Chrysler, Coca-Cola, Sanrio Global and Cadbury, as well as international business leaders including Havas’ Yannick Bolloré, while today the Festival will welcome famous Croatian singer-songwriter Lana Jurcevic, who will discuss her part in Project LIVE IT.

Today’s shortlists, along with photos and updates from the event can be found online at www.dubailynx.com.

Dubai Lynx 2015 Design shortlist

Dubai Lynx 2015 Direct shortlist

Dubai Lynx 2015 Film shortlist

Dubai Lynx 2015 Interactive shortlist

Dubai Lynx 2015 Media shortlist

Dubai Lynx 2015 Mobile shortlist

Dubai Lynx 2015 Outdoor shortlist

Dubai Lynx 2015 PR shortlist

Dubai Lynx 2015 Print Craft shortlist

Dubai Lynx 2015 Print shortlist

Dubai Lynx 2015 Promo shortlist

Dubai Lynx 2015 Radio shortlist

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa.
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 8th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Festival of Asian Marketing Effectiveness. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Key Dates:
Delegate registration open
Festival Dates: 8–10 March 2015
Dubai Lynx Awards: 11 March 2015