Dubai Lynx Opens For Entries, New Independent Agency of the Year Award

11 December 2012 – The annual Dubai Lynx Awards, currently in their seventh year of setting the benchmark for creative excellence in communications in the MENA region, are now accepting entries.

Taking place in Dubai 10-13 March 2013, entries will be judged during the Dubai Lynx International Festival of Creativity by top industry experts from around the world in 14 different award categories: Craft, Design, Direct, Film, Integrated, Interactive, Media, Mobile, Outdoor, PR, Promo & Activation, Print, Radio and launching this year, Branded Content & Entertainment.

A new accolade, Independent Agency of the Year, is being introduced to encourage the spirit of creative entrepreneurship that has helped build so many outstanding agencies. The award will honour the highest-ranked independent agency that has amassed the most points across all of the entry sections at the Festival. The points will accrue on all the shortlisted entries and awards won by agencies that are not majority owned by a major holding company.

“Whilst the MENA region is now producing creatively acclaimed work that is winning at an international level, it’s at regional festivals such as Dubai Lynx where the diverse cultural nuances shine through,” says Emma Lancaster, Dubai Lynx Festival Director. “We very much look forward to bringing together the region to showcase its best creative and inspirational work.”

Entrant companies can benefit from an early bird discount applicable to entries submitted by 31 January 2013. Entries close on 7 February. Entries will be accepted on the basis that they are created by agencies in the MENA region and are designed to run in the MENA region or are created by agencies outside the MENA region but are designed to run in the MENA region or are created by agencies in the MENA region but are designed to run globally.

For more information on how to submit entries, for advice and to hear what expectations the 2012 jury presidents have for this forthcoming edition of Dubai Lynx, please click here.

Delegates attending Dubai Lynx 2013 will have the opportunity to view all the entries and shortlisted work on interactive kiosks and at screenings during the festival. The winners will be revealed at the much anticipated Dubai Lynx Awards on the evening of 13 March 2013, which last year were attended by more than 1,500 guests.

Delegates can register to attend now and enjoy an early bird discount until the 14 February 2013 at www.dubailynx.com/festival.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.

About Motivate Publishing
Motivate Publishing is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Key Dates:
Delegate Registration: Open
Entries: Open
Entries Early Bird Discount: Available until 31 January 2013
Entries Close: 7 February 2013
Delegate Early Bird Discount: Available until 14 February 2013
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013