Eurobest Festival Programme to Create Debate

13 October 2014 – Eurobest today announced a heavy-hitting line-up for the forthcoming European Festival of Creativity, with content designed to challenge thinking and inspire new ways of approaching the creative process.

This year, an imperative to create debate drives the programme and sessions will feature European thought-leaders and industry innovators who hold diverse (and sometimes opposing) viewpoints. The Festival format has also been given a shake-up and made more collaborative, allowing delegates to engage more closely with the content via interactive courses, intimate huddle sessions and lively panel discussions.

From 1 December over three days, Finlandia Hall will play host to high-profile speakers, including Finnish industry legend Roleff Kråkström, Managing Director, Moomin Characters, who says that the Festival has become a crucible for the multiplicity of the industry. “Creativity cannot be forced into a defined mould – it mocks the ones who try to manufacture it and appears where people who salute it gather. Eurobest is one of these places.” Also on the main stage will be Jean-Marie Dru, Chairman, TBWA\Worldwide, Kate Robertson, Global Chairman, Havas, Calle Sjonell, newly appointed Chief Creative Officer, Lowe Brindfors, Stockholm.

New too for 2014, the Eurobest Discovery stage is dedicated to firing curiosity with examples of innovation at work. There will be presentations from HSBC, Razorfish and MNSTR and BBDO Moscow and Articul Media, who will explore the success of this year’s Sochi Winter Olympics at the Festival. Speaking about his involvement, Alexander Chizhikov, Head of Strategy said, “Eurobest brings together creative people to gain inspiration from the best work done in Europe during the year – different countries, different cultural and business environments, different approaches. That’s an invaluable opportunity to get the first class ‘fuel’ for creative thinking.”

A range of smaller, workshop-style courses geared towards enhancing the skills of communications practitioners and helping them adapt to an ever-changing business landscape will also be on offer at this year’s Eurobest. There will be opportunities to get hands-on experience of pioneering technology including using an Oculus Rift to compete in an immersive ski jump game from TechDept. And delegates can get up-close and personal with each other in huddles to raise industry issues, exchange ideas and examine trends.

Alongside the opportunities for learning and inspiration, Eurobest is set to serve as a networking hub that brings together people from all branches of the industry, across Europe and beyond. And throughout the three days, expert juries, composed of some of the biggest names in the industry, will also be judging entries, announcing the most exceptional at the Awards Ceremony which concludes the Festival.

Eurobest takes place from 1-3 December in Helsinki, Finland. Further information on how to register and be a part of Eurobest can be found at www.eurobest.com.

Eurobest – The European Festival of Creativity
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, which takes place in Helsinki this year, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Asian Marketing Effectiveness & Strategy Awards, and the Digital Asia Festival. www.lionsfestivals.com

Lions Festivals is powered by Top Right Group.

Kärkimedia Oy – official Eurobest representatives in Finland
Kärkimedia Oy is a nationwide sales and marketing channel owned by 34 Finnish newspapers. The daily newspapers and their websites are considered the most reliable medium by the Finns; the readers feel that they benefit from the adverts. Newspaper is delivered home and is read first in the morning with morning coffee. Messages reach the consumers when they have just woken up in the privacy of their home – being the first message of the day.
Kärkimedia is a full-service house, providing leading edge research and consulting services, campaign planning and ideations.

Together with Cannes Lions and Eurobest, Kärkimedia works as the spokesman for better, therefore more effective, advertising. Its ambition is to enable and to inspire marketers and their agency partners towards better results.

Key Dates:
Delegate registration: open
Entries: open
Extended entries deadline: 24 October
Festival dates: 1-3 December 2014, Finlandia Hall, Helsinki
Eurobest Awards and After Party: 3 December 2014