EUROBEST Honours Volkswagen, The Most Awarded Brand in the History of the Awards, with Advertiser of the Year 2012
London, 22 October 2012 - The Eurobest Advertiser of the Year award is presented to advertisers born out of Europe who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
This year the prestigious Advertiser of the Year award will be presented to Volkswagen, the brand that has won the most awards throughout Eurobest’s 25 year history.
Since the launch of Eurobest awards in 1988, Volkwagen has been honoured over 150 times, with its ads winning awards across different categories created by agencies in a number of different European countries. Its record breaking 11 Eurobest Grands Prix wins are:
1998: TV/Cinema, Lamppost, BMP DDB London
1999: Outdoor, Shoe-Westbourne, Shoe-Paddington, Shoe-Weymouth, Shoe-Writtle, Shoe-Guadix, BMP DDB London
1999: TV/Cinema, Parking, Shopping, Bridge, Courier, Result DDB Amstelveen
1999: Print, Wedding, BMP DDB London
2003: Outdoor, Cops, DDB London
2007: Media, Schlaemmer’s Quest, DDB Paris
2008: Print, Product Recall, DDB Amsterdam
2008: TV/Cinema, Dog, DDB London
2010: Print, Terminator, Toy Story, Speed, Gremlins, King Kong, Back to the Future, DDB London
2010: Outdoor, The Fun Theory, DDB Stockholm
2011: Outdoor, The Winter Adjusted Offer, DDB Stockholm
“Volkswagen is a brand associated with some of the greatest ad slogans in the world – such as ‘Think Small’, ‘Drivers Wanted’, ‘Built to Protect’ – and some of the most powerful pieces of advertising. Creativity and innovation are at the very heart of its products and marketing efforts. A worthy recipient of the honour, not only do we congratulate Volkswagen for its past achievements, but as we look to the future, we anticipate seeing more outstanding and inspirational award-winning work,” says Philip Thomas, CEO of Eurobest and Lions Festivals.
The award will be presented to Volkswagen during the Eurobest Awards on 30 November in Lisbon. Collecting the accolade will be Giovanni Perosino, who was appointed Volkswagen’s Head of Marketing Communications in September 2010. Commenting on the award, Giovanni says, “It is an honour to receive this award. We are very proud to see that the Volkswagen tone and style is unique, consistent and relevant and can inspire people all around the world with its humanity and twinkle in the eye.”
Founded in 1937, Volkswagen, which means ‘people’s car’ in German, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe, producing the much loved Beetle, Golf and Passat. Volkswagen started advertising in 1959 when it hired the then little known, New York advertising agency, Doyle Dane Bernbach (DDB). The creative team was headed by the legendary Helmut Krone, who pioneered the idea of simplicity in print advertisements. Over the years Volkswagen advertising has continued to be at the forefront of creative leadership.
For information on Eurobest or to register to attend, please go to www.eurobest.com. Eurobest will take place from 28-30 November in Lisbon, Portugal.
Eurobest – The European Festival of Creativity
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.
Key Dates:
Delegate registration now open
Entries now open
Late Entries: contact [email protected]
Festival dates: 28-30 November 2012, São Jorge Cinema
Eurobest Awards and After Party: 30 November 2012, Pátio da Galé
