Farid Chehab Offers '10 Ways for 1 Million Returns'
BANGKOK – 14 March 2013: ADFEST is pleased to announce that Farid Chehab is coming to ADFEST 2013 where he will present a Speaker Session that offers an insightful view on how to trigger people’s participation.
According to Chehab, who is Honorary Chairman and Advisor to the Board at Leo Burnett, Middle East and North Africa (MENA): “Participation is the new currency. Turning people from consumers to ambassadors is the new frontier. Agencies who will understand this essential goal will control their future, the others will vanish. In this new equation, understanding people’s insights becomes more important than ever.”
Titled ‘10 Ways for 1 Million Returns’, Chehab’s Speaker Session takes place at ADFEST 2013 on Tuesday 19th March, 3:30pm.
Chehab is one of the Middle East’s most respected advertising legends, and he is also attending ADFEST 2013 as the inaugural Jury President of Effective Lotus.
“Brands today have the opportunity to become the new missionaries. Those who understand brands and offer an inspiring human purpose will reign supreme. Today, global brands and global stars are more influential than any politician around. As advertising people, this should be our first and foremost truth to grasp,” he says.
Chehab started his advertising career with Young and Rubicam in 1969, later becoming Chairman and Chief Creative Officer of the Leo Burnett MENA network in 1991. Under his direction, Leo Burnett MENA played a highly influential role in shaping the advertising industry in the Arab World.
In 2010, Farid was elected “Man of the Year” by Arab Ad, the leading communication magazine in the MENA region, in recognition of a decade of sustained outstanding creativity.
To attend ‘10 Ways for 1 Million Returns’, purchase your Delegate Pass to ADFEST 2013, which runs from 17th – 19th March in Pattaya, Thailand, via www.ADFEST.com
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