Farmageddon!

This campaign shows the power of social games, mainly the ones played on Facebook, the idea was to raise awareness on challenges that farmers around the world face when it comes to water, the initiative was led by the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) on World Water.

It’s a great idea to reach a mass audience around the world with no media budget, but I’m not sure how these online games freaks can be of any help, but the fact remains, this is a solid campaign!

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Excecutive Creative Director: Jorg Riommi
Digital Creative Directors: Sebastian Schier, Peter Huschka
Copywriters: Daniel Henner Richter, Frank Baumbach
Art Directors: Marius Pawlitza, Nora van Kalckreuth, Patrick Ackmann, Alina Sharif, Henrietta Singer, Sebastian Lachermeier
Managing Directors: Dirk Göbel, Isobell Kerr-Newell
Account Director: Anke Schrot
Digital Supervisor: Jochen Ihl
Projekt Manager Digital: Boris Zink
Head of Creative Services: Michael Maximilian Maschke
Procuder: Iris Teubert
Creative & Communications Co-Ordinator: Zoe Kent
International Co-Ordination: Heidi Tzavella
Production: Jonathan Degueldre / Twin Film
Producers: Jan Bauer, Sabine Gehrisch, René Piroth / Gerisch + Krack
Director: Micheel Nwaisser
Sound: Chris Beißwinger / Studi Funk
Public Relations Agent: William Wells / Seidlers
Regional Manager: Nette Emanuel / Farmerama / Bigpoint
Producer: Sophia Ruppel / Farmerama