This is where advertising meets science, TBWA\Istanbul created a new neurotechnology-based system to select the best interns, this system observed the emotional reactions of program candidates while watching iconic ads. The point was to figure out how much they love advertising. This is so cool, I would love to be tested!
Advertising Agency: TBWA\Istanbul, Turkey
Chief Creative Officer: İlkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Guney Soykan
Copywriter: Gokhan Akca
Agency Producer: Ovunc Hitay
Production: Filmpark
Director: Mehmet Celebi
Post Production: Sinefekt
Music: Jingle Jackson/Emre Irmak
HR Team: Cigdem Kefeli, Alara Aslankan
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer