As global competition rises to new heights, it has become paramount for companies to build customer loyalty and gain sustainable competitive advantage. As such, a brand is a company’s most valuable asset.
Building and sustaining a brand is a key goal of companies across the globe. In the last decade several successful brands have emerged from the Middle East and are making their presence felt globally.
The Arab Brand Summit, taking place on 21 – 22 February 2012 in Dubai, brings together successful brand masters, on a collaborative platform to share the fundamentals of marketing and branding. The event will focus on new strategies industries need to adopt to cater to local, global and culturally sensitive markets.
Abdulla Mahmood, Head – MARCOM at RAK Ceramics, has joined the powerful speaker platform for the Arab Brand Summit.
“I think such a conference plays an important role in showcasing the home-grown Arab brands’ growing prominence in regional and international markets which inspires the local companies to go ahead and conquer international markets. It also highlights various Arab based companies who are leading in terms of developing innovative global marketing strategies to leave their footprints in various markets. Such a conference is ideal to share best-practices and value-added knowledge amongst industry peers.”
The agenda for the summit has been designed by an advisory panel comprising of globally renowned experts such as Ms. Kelly Kaur, Manager HR – Employee Brand Communications, Qatar Airways, Prof. Glyn Atwal, Professor – Luxury Brand Management, ESC Rennes School of Business and many others.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
