I Wish I’d Done That!

If you get to choose which work from last year you wish you’d done, what would you choose? Probably the first thing that will pop up in your mind is “Dumps Ways to Die”, of course many other ideas will cross your mind, and that’s the insight D&AD used in their latest campaign that was created by Wieden+Kennedy London.

The campaign featured a group of creative minds, where they talked about the ideas that got their attention, the work they selected included:

– Climate Name Change campaign by Barton F Graf 9000’s
– Fashion Film for Viva Vena by Matthew Frost
– Philips Hue Connected Bulb and its connection with the IFTTT App ‘If This Then That’
– A boy and his atom: The world’s smallest movie for IBM
– Identity for the Whitney Museum
– The Secret Life of Walter Mitty by 20th Century Fox

You can follow the conversation on twitter through the hashtag #iwishiddonethat

Advertising Agency: Wieden+Kennedy, London, UK
Creatives: Toby Treyer-Evans, Laurie Howell
Creative Directors: Tim Vance, Paul Knott
Executive Creative Director: Tony Davidson
Agency Producer: Andrew Shelton
Accounts: Alex Rodgers, Sophie Moss
Production Company: Nexus Productions
Directors: Factory Fifteen
Executive Producer: Julia Parfitt
Producer: Nathalie Le Berre
Sound Design: Echoic