Football Legend Michel Salgado is Driving the All-New 2014 Silverado

DUBAI – February 4, 2014: As part of a new strategic sponsorship of Chevrolet, the Director of Football at the Dubai Sports City Football Academy and former Real Madrid legend Míchel Salgado becomes an ambassador of Chevrolet. From February 1 onwards, Salgado – who currently resides in Dubai – is fully indulging in the all-new 2014 Silverado’s revolutionary driving features. In effect, new from hood to hitch, the 2014 Silverado is engineered to be stronger, smarter and more capable than ever before.

A football legend, Salgado is renowned for his dominating, aggressive style of defense, competitive attitude and outstanding performance on the field. Throughout his career, he represented the Spanish national team and played in over 300 La Liga games, and played in a World Cup and European Championship.

He truly possesses the qualities of a great footballer – making him the ideal fit to represent the 2014 Silverado.

“We are so proud to have partnered with Míchel Salgado – a global sports hero and iconic figure in the world of football,” said Ahmed Soudodi, Regional Chevrolet Brand Manager of GM Middle East Operations. “The new 2014 Silverado builds on Chevrolet’s 95 years of truck heritage, while raising the bar for full-size pickups. The 2014 model is stronger, smarter and more capable. In line with this, we are delighted that Salgado – one of the world’s most famous athletes – will be experiencing first-hand Silverado’s extensive roster of innovative features.”

Salgado echoed that statement adding, “I am very excited to be an ambassador of Chevrolet and drive the all-new 2014 Silverado – which was uniquely-designed for more power and more space. It is the perfect vehicle for my family, with its power and spaciousness both inside the cabin and out in the truck bed – and most importantly, it boasts advance safety features.”

This new partnership with Salgado comes as no surprise: Chevrolet has emerged as a key player in the world of sports. The auto brand’s sponsorship portfolio also includes Barclays Premier League giants Manchester United and Liverpool, the Dubai Schools Football Cup and GCC Club Cup.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and, SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Care. More information can be found at www.chevroletarabia.com.