Introducing Xperia™ Z – the Best of Sony in a Premium Smartphone

• Full HD 5” Reality Display with Mobile BRAVIA Engine 2 for super brightness and clarity
• Sony media applications deliver rich user experiences and instant access to entertainment services
• Easy and fast One-touch functions to wirelessly share music, photos and videos across devices
• New stand-out Sony design with water and dust resistance

Dubai, UAE: 08 January, 2013 – Sony Mobile Communications (“Sony Mobile”) today introduced its new flagship Android smartphone, Xperia Z. With a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, 13 megapixel fast-capture camera, Xperia Z has all the specifications expected from a premium smartphone. Featuring the best of Sony’s unique technology, content, design and connectivity with rich user experiences, Xperia Z will launch globally in Q1 2013.

Kuni Suzuki, President and CEO, at Sony Mobile Communications, said: “With Xperia Z, we are bringing over half a century of innovation in TV, imaging, music, film and gaming to create a super-phone experience that truly stands out. With great specifications, Sony’s media applications and One-touch functions, and outstanding battery life Xperia Z is well positioned for leadership in the smartphone market. By putting smartphones at the heart of our strategy, Sony enables people to create, enjoy, share content and experiences like never before.”

Intelligent Sony Technology
Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA® Engine 2, brings Sony’s long-standing TV expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity. The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, the world’s first image sensor with HDR (High Dynamic Range) video recording for smartphones. HDR technology offers clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions.

Xperia Z also includes Battery STAMINA Mode that can improve the standby time by four times or more* by automatically shutting down battery-draining apps whenever the screen is off and restoring them again when the screen is on.

Discover, enjoy and share entertainment with Sony media applications and One-touch functions
Sony media applications offer a consistent entertainment experience across a range of Sony devices. Pre-loaded on Xperia Z, the “WALKMAN®”, “Album” and “Movies” apps enable the discovery of on-line and off-line content through a single access point with new ways to enjoy and share that content. The “WALKMAN®” application provides access to downloaded music and Facebook social integration. The “Movies” application gives consumers access to movies and TV series while the “Album” application enables easy access to Facebook friends’ photos as well as browsing photos by location.

One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs. With the new range of BRAVIA TVs, simply tap Xperia Z to the remote control to instantly enjoy photos and videos on the big screen.

Two additions to Sony’s range of NFC-enabled headsets were also introduced today, the Stereo Bluetooth™ Headset SBH20 and the Wireless Headset DR-BTN200M. Tap Xperia Z to either headset to listen to tracks instantly.

Stand-out design and durability
Precision engineered with premium materials, Xperia Z introduces a unique OmniBalance design with subtly rounded edges and smooth reflective surfaces on all sides. Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and anti-shatter film on the front and back, as well as the highest levels of dust and water resistance** (IP55 and IP57) found in a premium smartphone.

Xperia Z will launch on Android 4.1 (Jelly Bean) and upgraded to 4.2 shortly after launch for the latest Android user experience.

Key features for Xperia Z

• 5” 1080 x 1920p full HD Reality Display with Mobile BRAVIA® Engine 2
• 13MP Fast Capture camera with Exmor RS for mobile, HDR video, Superior Auto and Noise Reduction to effortlessly capture razor sharp pictures and videos in any conditions
• Dust and water resistant (IP55 & IP57) with a durable glass display
• 1.5 GHz asynchronous quad-core Snapdragon S4 processor with 2GB RAM
• Battery STAMINA mode improves your standby duration by at least four times

Xperia Z specifications

About make.believe

“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Mobile Communications:
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. Through its Xperia™ smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com