Ford Turns Parking into Pinball Game, Rewards the Worst Driver
This is a great idea to communicate the auto parking feature in the Ford Focus, the agency installed a giant pinball over a free parking space in Paris and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score, the worst driver gets a free Ford Focus!
Ford Pinball Parking in Paris
