Here is a great example of how to use location-based service like Foursquare as an advertising tool, when you check in at any location it means that you are telling everyone that you are not home, which makes you an easy target for the burglars, once you check in at your house you would receive a message that urges you to protect yourself with good security systems like the ones provided by bauMax. It’s really a good use of Foursquare, but usually you share your location with friends, people you trust, anyway, it’s an excellent way to utilize Foursquare to communicate a message.
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Robert Dassel
Copywriter: Christian Gosch
Hi. Thank you for this amazing article. It just lacks an important detail: this campaign also includes an App for mobile phones called “Lamia goes to Hollywood”. It’s available both on my website an the AppStore on http://itunes.apple.com/us/app/lamia-goes-to-hollywood/id518151801?mt=8
Cheers