After launching its first Middle East Online Panel in Saudi Arabia earlier this year and later on in Egypt, the MENA division of Ipsos Interactive Services (IIS) is glad to announce the launch of a new panel in UAE, as a continuation of the panel roll-out throughout the region.
It has been created to meet clients’ demand for high quality sample and to provide them with cost effective online solutions.
Regional Director Nader Kobeissi (pictured) said: “the firm already has 55,000 ‘highly responsive panelists’ across the Middle East and has conducted a number of successful surveys”.
He added: “The Arab spring in 2011 has given the online industry a much needed push in the region which reflects positively on the engagement, response rate and ‘thirst to share’ of our panelists.
Our ultimate goal is to build our own panels for all the markets in which Ipsos operates, and thus ensure equal data quality among different countries.”
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