FUJIFILM Puts Photographers First at CES 2014
 in Las Vegas. The new ... "Pin It")
FUJIFILM’s Professional and Consumer Imaging Products give Users Amazing Image Quality with an Unforgettable User Experience
UAE, January 2014: FUJIFILM showcased a broad range of photo and imaging solutions for photographers at the 2014 CES (Consumer Electronics Show) in Las Vegas. The new range included the FUJIFILM X100S Black and the FUJINON XF56mmF1.2 R from the X-Series and New models from the FinePix range such as S1, XP70, S9400W and S8600 as well as the INSTAX SHARE Smartphone Printer and the Mini 90 Neo Classic.
“FUJIFILM is committed to developing and building its innovative technologies to create exciting and advanced products, while at the same time enhancing the lives of consumers and businesses everywhere,” said Keitaro So, General Manager, FUJIFILM Electronics Imaging Division, MENA. “Customers can expect a wide range of new lenses and new models from the X-Series in the coming months.”
FUJIFILM CES 2014 Highlights:
X-Series Digital Cameras
FUJIFILM showcased its award-winning, professional grade X-Series digital cameras. Developed to appeal to professional photographers and advanced amateurs that appreciate fine craftsmanship, the FUJIFILM X-Series digital cameras combine the highest calibre FUJINON lenses and advanced APS-C X-Trans sensors with the latest EXR image processing technology to deliver amazing image quality.
For 2014, FUJIFILM proudly introduced two additions to its X-Series line-up – the FUJIFILM X-100S Black and the FUJINON XF56mmF1.2 R.
For the first time, the professional-grade FUJIFILM X100S digital camera will be available in a sleek all black design. The award-winning X100S features a technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II. The X100S uses a bright FUJINON 23mmF2 fixed lens that delivers amazing image quality from edge to edge, all within a compact and superbly-built body.
The FUJIFILM X100S combines three high-performance FUJIFILM components that together defy ordinary digital camera limitations, and gives photographers a uniquely-advanced professional digital camera experience. By using FUJIFILM’s X-Trans CMOS II Sensor, EXR Processor II and FUJINON 23mm F2 fixed lens, the X100S is capable of the world’s fastest autofocus speeds of up to 0.08 seconds, and increases its image resolution by 25% and reduces noise by 30% over the first generation X100.
FUJINON XF56mmF1.2R
The FUJINON XF56mmF1.2 R is a premium portrait lens with an 85mm equivalent that fits all FUJIFILM X-Series interchangeable lens cameras. The XF56mmF1.2 R is lightweight and less than half the size of an equivalent full-frame camera lens*5 for easy, comfortable use. The XF56mmF1.2 R also has a metal aperture ring for a premium quality feel and offers incredible speed and silence in the studio, perfect for the professional portrait photographer.
The FUJINON XF56mmF1.2 R lens has a new optical design that features 11 elements in 8 groups, and includes two ED (extra low-dispersion) elements and one double-sided aspherical element, plus four elements with a convex surface facing the subject, which combine to reduce spherical and chromatic aberrations for superior images.
FinePix Digital Cameras
FUJIFILM also showcased its new line of powerful, feature-packed FinePix digital cameras that are specially designed to give consumers an enjoyable user experience that fits their lifestyle. The new FinePix cameras include: the FinePix S1, a “weather resistant” super zoom camera; the FinePix XP70 rugged, go-anywhere waterproof point and shoot; the super-zoom FinePix S9400W bridge camera, with advanced image stabilization and Wi-Fi functions; and the pocket-friendly long-zoom FinePix S8600 with a versatile 36x zoom 25-900mm lens.
INSTAX Printer and Camera
INSTAX SHARE SP-1 Printer
The all new INSTAX SHARE SP-1 Printer lets customers’ print mobile photos instantly from their smart phone or tablet, anywhere, anytime. The INSTAX SHARE SP-1 acts as its own Wi-Fi hotspot, and works with both iOS and Android to give you instant film prints from any picture stored on your device.
With the user-friendly INSTAX Share App, available on both iOS and Android, it’s a snap to print pictures with just a couple of taps on your device. There is also a wide range of unique editing functions and templates to let users get creative with their smartphone images and INSTAX mini film. The INSTAX SHARE SP-1 can also print “real time” information on the film prints, including date and time, location and weather conditions.
INSTAX Mini 90
The INSTAX Mini 90 combines a stylish, retro camera design with advanced photographic features and a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality.
About FUJIFILM
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, FUJIFILM Middle East stands proud as a proven solutions-provider. For more information, visit www.FUJIFILM-mea.com
