Prague, January 12th, 2012 – Gideon Amichay to preside over the jury of Prague’s International Advertising Festival PIAF 2012. The winner of many international competitions and one of the most well-respected creatives in the world appreciates PIAF’s innovative approach to communication campaigns. As a member of the jury at last year’s PIAF, he had an opportunity to learn about the evaluation system.
After several years, Gideon Amichay left the agency Shalmor Avnon Amichay/Y&R, which he founded and through which he won 17 Cannes Lions awards. He published a book called „No, No, No, No, No, No, No Yes“, in which he summarizes his experience and views on the development of incessant curiosity and creativity.
Luiz Sanches, the Creative Director at Almap BBDO Brazil will also be on this year’s PIAF jury. Luiz Sanches was named the world’s most successful creative of 2011 by global rating PIAFYS. This will be his first time in Prague.
PIAF will also host important marketing professionals. One of these marketing professionals is Adam Kakembo, Vicepresident of Marketing and Products of Wrangler for EMEA. Wrangler is a brand that regularly places well in creative competitions – Wrangler’s latest campaign was interesting due to its connection between fashion and clever stunt men.
The PIAF jury will consist of 14 members, with one spot being held by a Czech representative. The full jury will be announced by the end of January.
The international jury will judge 12 basic categories in two rounds. Special categories are beer advertisements and advertisements entered into by the State and its institutions. Applications for the competition will be accepted at the beginning of February. Shortlists will be announced by mid-April and the overall winner will be announced by PIAF at the „Best of…“ evening on 26 April.
Aside from the competition, the festival will also host an international conference presenting the best from the world of advertising and marketing. PIAF jurors and others, namely international hosts will present and hold workshops during the festival. PIAF is the most exceptional event of its kind in central Europe and lends a forum for the gain and exchange of experiences for marketing and advertising professionals.
Gideon Amichay
Luiz Sanches, the Creative Director at Almap BBDO Brazil
Adam Kakembo, Vice President of Marketing and Products of Wrangler for EMEA
