Head of Marketing Communications | Dubai UAE

Job Description

Job Description: As Head of Marketing Communications you will be responsible for leading our Insurance Company’s Marketing & Brand Development function.

1. Overseeing the development of all marketing communication strategies for marketing programs, campaigns, new products or other key initiatives.
2. Consistently delivering effectiveness of marketing budgets in line with agreed corporate marketing strategy.
3. Ensure adherence to corporate policies & procedures, ethical standards and code of conduct whilst keeping up with global standards.
4. Ensure effective liaison among all the departments’ to leverage on cross-functional synergies.
5. Ensuring the integration of brand standards in all marketing communication initiatives.

Brand Development responsibilities:

a) Develop our brand and/or product strategy in alignment with our corporate marketing strategy.

b) Identify & Implement our key value propositions by target segment throughout various communication channels available.

c) Continuously monitor and re-evaluate brand awareness, recall, equity, positioning etc.

d) Promote internal Brand Engagement & brand & retail guidelines’ implementation & conduct regular brand audits to ensure adherence to brand guidelines.

e) Implement & monitor brand and/or product deployment & initiatives and continuously re-evaluate results.
Public Relations responsibilities:

a) Consistent & integrated roll out of corporate messages to the media.

b) Building strong relationships with the local & International media.

c) Managing Crisis Situations to ensure timely proactive or counteraction plans protecting company’s image and best interest.

d) Planning and executing annual PR plan and annual internal communication plan in line with our corporate

marketing strategy.

e) Planning and executing while ensuring its adherence to company’s brand guidelines.

f) Unifying brand’s language & tone throughout all brand / product communication.

Event Management responsibilities:

a) Manage both external andinternal events, evaluate & execute sponsorships, Plan and Roll out Corporate

Social Responsibility initiatives / activities.

Desired Skills & Experience

a) 10+ years’ experience in a wide variety marketing functions (strategy, marketing communications, product marketing, creative services) with a minimum of 5+ years in a marketing management role.

b) Deep understanding of B2B and B2C marketing models.

c) Experience with insurance or financial services products is a must.

d) Ability to work effectively within a complex organization and work in a team approach.

e) Ability to see projects from concept to completion. Ability to analyze situations, determines appropriate actions, and follow-through to mitigate risk.

f) Results and action oriented, superior process/project management skills, Strong leadership, oral and communication, analytical, critical thinking, problem-solving and decision-making skills.

g) Excellent Communication & Interpersonal skills.

h) Excellent MS office skills.