Job Description
- Build a comms/marketing campaign to announce Copart’s arrival to existing and new customers across the MEA region
- Organise our launch strategy and resulting initiatives, using external suppliers in the process and ensuring maximum Brand exposure
- Coordinate site updates (e.g., keywords, content, tags, creation and monitoring of inbound links)
- Create and manage blogs
- Coordinate online media buying and lead generation
- Assess conversion tracking and click through performance
- Optimize online creative, PPC programs, landing pages and media spend
- Provide input for and coordination of e-mail marketing to prospects and customers
- Manage outside vendors conducting projects
- Assist in planning annual budget and media mix, and optimize the spend
- Continually research Internet marketing trends and technology to plan future Internet marketing initiatives
Desired Skills & Experience
- 2-5 years of successful experience with lead generation or transaction based programs, PPC, social network marketing, SEO, SEM
- Demonstrated initiative, teamwork and the ability to work with minimal supervision
- Strong oral and written communication skills and project management skills
- Ability to execute against both short-term deliverables and long-term strategic initiatives
- Adept at managing vendors to augment in-house knowledge and expertise
- Expert in thorough data analysis, tracking conversion rates, analyzing web traffic and keywords
- Comfortable with identifying key trends, areas for improvement and utilizing MS Excel for analysis
- Knowledge of Google analytics, pixel tracking, and other tracking methods
- Familiar with Ad serving technologies, website analytics technologies
- HTML and JavaScript knowledge required
- BS or BA required
- Shows experience at building marketing campaigns that delivered increased sales
- Is able to work individually and is comfortable showing initiative, making decisions
- Auto Industry background is desirable, although not compulsory, but the understanding of a transactional industry basis is crucial
Company Description
Copart, founded in 1982, started as a single salvage yard in Vallejo, CA and today has over 170 facilities in the U.S., Canada and the United Kingdom selling more than 1.5 million vehicles per year to buyers all over the world using the patented technology called VB2.
Copart sells vehicles for everyone, including the insurance industry, bank and finance companies, dealers, fleets, rental car companies and the general public.
Copart has a diverse and extensive inventory of more than 75,000 vehicles each day including early and late model cars, classics, trucks, SUVs, motorcycles, boats, jetskis, snowmobiles and RVs. Vehicles conditions range from damaged cars, that can be used for repair or parts,and automotive enthusiasts, to non-damaged used vehicles that are fully functional.
Because Copart is an online auction, members of our site (www.copart.com) can set their own price and get great deals because we give sellers access to our global network of buyers numbering some 646,000 in 142 countries. If you are the highest bidder in the auction, you win the auction! And winning is awesome! Also, members can shop our incredible inventory and find exactly what they need without ever leaving the comfort and convenience of their home computer.
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