Head of Social Media | Mackenzie Jones Abu Dhabi, UAE
The Role
A prestigious travel/tourism company is looking to recruit a Head of Social Media to lead and drive the social media strategy for the company and appoint a suitable social media agency. This position sits with in the Corporate Communications team but will work across all divisions of the company where there is a touch point with social media, internal communication, digital marketing and guest affairs teams. The purpose of the role will be to create and manage engaging social media content and campaigns’ ensuring the brand becomes the leader in the online space, unlocking revenue opportunities and developing and promoting the social framework throughout the company.
Requirements
The Role
- To establish and lead the social media to ensure they become the best in the field
- Develop and continually refresh the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging the use of relevant social media techniques into the corporate culture
- Work with communication managers to develop rich media content
- Plan social media campaigns targeting increased engagement with the brand and customer acquisition
- Assist the marketing and sales teams with strategizing, defining and implementing social projects to meet commercial goals.
- Develop analytic reports and collect data from social media staff reporting, presenting analysis of campaigns and trends to all departments
The Person
- 5 years + of digital and social media being a key focus of your role
- Advance knowledge and understanding of social media platform and their respective participants (Facebook, Digg, Youtube, Twitter, Filckr etc)
- Good knowledge of the principles of SEO
- PR, Marketing, Sales, Community management experience would be a plus
- Creative, diplomatic, cool under pressure and fantastic interpersonal skills
- Able to work in a multicultural environment
For this position I am ideally looking for someone from the UK or the US due to further advances and use of social media in the work place, this is an international hire and looking at a CV deadline of 10th September 2011.
