Heineken | Dropped, Philippines

Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, we’ve been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. Today sees the launch of the fifth and final Dropped installment, wrapping up our daring social experiment with a twist.

This last grueling test of resourcefulness was one to be shared, as we dropped two unsuspecting guys on a desert island in the Philippines, handcuffed to each other and with only one survival kit between them. Our castaways – Murray from Ireland and Jakub from Poland – had to work as one to complete the slightly bizarre tasks we threw at them and eventually set themselves free. Their paths to legendary status were so rewardingly intertwined, that they chose to remain handcuffed even after finding the key.

“Dropping two guys together from different cultures into a beautiful tropical island in the Philippines was a fitting conclusion to the campaign. Murray and Jakub quickly realized that if they were to succeed in their adventure together, first and foremost, they had to build a friendship. That spirit of openness is very much a Heineken quality, so it was amazing to see just how well they got along from the outset. Honestly, the chemistry between the two was so entertaining you could pretty much write a TV sitcom around these two characters,” said Eric Quennoy, Executive Creative Director at W+K Amsterdam.

Sandrine Huijgen, Heineken’s Global Communications Director added, “Being dropped on a paradise island, isn’t it the dream of everyone? But Dropped is about believing our drinkers can get out of their comfort zone: being handcuffed to each other non-stop for 5 days should bring enough moments, when they need to cross a few personal borders, even in paradise.”

HEINEKEN ‘DROPPED’ PHILIPPINES CREDITS

HEINEKEN
Global Brand Director: Cyril Charzat & Gianluca Di Tondo
Global Communications Director: Sandrine Huijgen
Global Digital Director: Paul Smailes
Global Communications Manager: Sarah Nisenbaum
Global Digital Manager: Nourdin Rejeb

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Directors: Thierry Albert & Faustin Claverie
Art Director: Philip Brink
Copywriter: Hugo van Woerden
Head of Production: Erik Verheijen
Agency Producer: Niko Koot
Planner: Nick Docherty
Communications Planner: Richard Oldfield
Group Account Director: Jordi Pont
Account Director: Clare Pickens
Account Manager: Luis Ortiz
Project Manager: Jackie Barbour
Business Affairs: Justine Young

PRODUCTION COMPANY: Wefilm
Director: Roel Welling
Episode Directors: Joeri Holsheimer & Lennart Verstegen
Executive Producer: Bas Welling
Producer: Tobias Wilbrink
Episode Producers: Sara Nix & Bo Polak

EDIT & ON-LINE: W+K Amsterdam AV
Editor: Julien Mangois, Robin Pijpers

AUDIO POST PRODUCTION: Wave Amsterdam
Sound Engineer: Alex Nicholls-Lee