MINI’s Not Normal campaign continues with yet another cool idea, this time the idea was to salute and reward Mini drivers on the go, the execution revolved around live billboard that will display messages created by team members, these messages are based on the color and category of the car passing through, and eventually the driver gets chocolate or flowers or anything else.
A great way to reward and strengthen the relationship with existing customers.
Advertising Agency: Iris Worldwide, London, UK
Executive Creative Director: Shaun McIlrath
Deputy Creative Directors: Dave Newbold, Jim Eyre
Art Director: Jim Eyre
Copywriters: Dave Newbold, David Feldman, Shaun McIlrath
Account Director: Nicola Malcolm
Designer: James Butt
Account Manager: Sian Patrick
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
