Henkel Named ‘Advertiser of The Year’ at the 2015 Dubai Lynx

Award Recognises Creative Excellence in FMCG Advertising

Dubai – March 12, 2015: The 2015 Dubai Lynx Advertiser o/f the Year award has been given to Henkel, the owner of household favourite brands such as Persil, Fa and Pril, at the advertising festival’s award ceremony staged at the Madinat Jumeirah Arena last night. The title is given to a MENA advertiser that has demonstrated inspiring innovative marketing for its brands and embraced creativity from its agencies.

Henkel joins a prestigious line-up of previous recipients and leaders in their respective industries. Mohamed Siam, Henkel’s Regional Marketing Director, accepted the award on stage in front of over 1,300 industry peers, commenting: “Achieving success through business results is motivating and inspiring. However, what makes it even better is when we can turn our trademark into a love mark with consumers. This can only be done through creative communications that build a bridge between the brand strategy and the consumer needs in the most entertaining way.” He added: “This award is a proof to us that we are moving in the right direction. We will continue to excel in our communications and commit to consistent development. It will be an honor to add more prestigious trophies to our collection in the near future”

“Henkel are worthy recipients of this award due to their phenomenal marketing efforts, which have resulted in creative advertising that proves itself to be innovative and inspirational time and time again,” declared Philip Thomas, CEO of Lions Festivals, which also organizes the Dubai Lynx.

Present in the Middle East since 1974 and in the GCC since 1998, Henkel has transformed the way detergents are marketed in the region. Most recently, its Preserving Pride campaign for Persil on the occasion of the UAE’s National Day, won several awards last year, including the Grand Prix in the Direct category and five Golds at the 2014 Dubai Lynx, and at other festivals such as Cannes Lions and Clios. Several campaigns for other Henkel products have also been awarded in recent months.

Henkel has been continuously expanding its presence and growing steadily by extending to new markets. It also operates several production sites in 15 countries with around 6,500 employees across IMEA (India, Middle East and Africa), one of Henkel’s fastest growing emerging markets. Through its regional presence in three different business units, Henkel is not only part of the industrial fabric of the region but also a household friend welcomed in millions of homes.

About Henkel:
Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost 50,000 people and reported sales of 16.4 billion euros and adjusted operating profit of 2.6 billion euros in fiscal 2014. Henkel’s preferred shares are listed in the German stock index DAX.

Additional information is available online at www.henkel.com