Inside Rolls-Royce Exhibition Opens in Dubai
- ‘Inside Rolls-Royce’ live exhibition visits Dubai on global tour
- First public exhibition in the marque’s history to open from 19-23 March at The Beach, JBR
12 March 2015, Dubai, United Arab Emirates: Anticipation is building as Rolls-Royce Motor Cars’ Inside Rolls-Royce exhibition makes its final preparations for the start of the tour in the Middle East. The marque’s first interactive public exhibition allows visitors to experience a multi-sensory journey through the company’s world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create the world’s pinnacle super-luxury motor car.
Hosted for the first time in this region, the exhibition will open its doors to the public on Thursday 19 March, 4pm at The Beach, JBR and will run until Monday 23 March. From Friday 20 March, the exhibition will be open daily, between 10am and 10pm.
Following recent successes in both London and Berlin, the exhibition will allow guests to sample Rolls-Royce’s consummate luxury and will showcase the enormous scope for individualisation afforded to every Rolls-Royce customer through the marque’s pinnacle Bespoke Design programme. Guests will even be presented with the opportunity to commission their very own Bespoke Rolls-Royce via an iPad configurator.
The exhibition will take place over eight rooms, each focusing on one key aspect in the creation of a Rolls-Royce motor car. A room showcasing colour will bring Rolls-Royce’s palette of 44,000 paint hues to life through an innovative digital display, whilst the sheer beauty of the natural wood used in each motor car, sourced from all over the world, will be displayed in a tactile environment dedicated to the material. Expert craftspeople from the Home of Rolls-Royce, in Goodwood, England, will demonstrate the skills required to create the ‘Best Cars in the World.’
An exhibition highlight will see the Spirit of Ecstasy take centre stage, providing visitors with the opportunity to ‘become the spirit’, briefly transforming themselves into the iconic statuette that embellishes every Rolls-Royce motor car. A video wall will capture and emulate the movements of each guest through motion-capture technology.
Further rooms will examine the illustrious marque’s renowned use of the finest leathers and the cutting-edge technology that adorns every Rolls-Royce motor car. Finally, an area designed to inspire the future generation of automotive designers will be a showcased in a dedicated children’s room.
The experience can be brought to life on visitors’ smartphones and tablets using the Inside Rolls-Royce app that has been specifically designed to accompany the exhibition, available to download from Apple iTunes and Google Play app stores.
Visitors can take part in the global conversation by posting about their experience on social media and hashtagging #InsideRollsRoyce.
For more information see: http://www.insiderolls-royce.com/
