Dubai, UAE, August 20 2013 – Lebanese/Canadian singer Karl Wolf has been a constant presence on the Middle East music scene with hits “Africa”, “Yalla Habibi” and now with his latest single “Go Your Own Way” which is an interpolation of the Fleetwood Mac classic by the same name. With award winning Director David Zennie in charge of the creative process tapping into his product integration experience for previous music videos, Ford Middle East was approached to provide the hero car, a 650hp Shelby Cobra Mustang for the video and a Raptor SVT for production support. Paul Anderson, Ford Middle East’s Marketing director said: “We’re very happy to support this music video that has world-class qualities written all over. The Ford Mustang has always symbolised freedom and individualism, while oozing sheer commanding power. The legendary Shelby GT500 adds excitement and muscle to Karl Wolf’s latest video clip, promising to leave viewers in awe.”
The wardrobe featured in the video was provided by Famed designer Furne One from Amato Haute Couture whose designs have been seen on celebrities such as Beyonce, Nicki Minaj and Jennifer Lopez to name a few. The end result is an eclectic hybrid of modern style and surrealistic landscape blending Detroit muscle with Haute Couture designs resulting in an exciting visual experience to accompany the electrifying song. Additionally in a continued effort to promote local business Loft Beauty Station TECOM was selected to provide hair and make-up stylists to complement the wardrobe for the seven models used in the video.
The video was shot over the course of two days on the Arri Alexa camera on location in Dubai and the Hatta area. The single is now available on iTunes and the music video will be released in the third week of August.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 177,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.
The Ford Grants is a grass-root level initiative that has offered US$1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink® is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer