DUBAI, United Arab Emirates (19 August 2013) – Nissan continues to be recognized as a leading automotive brand and advertiser for marketing effectiveness across the Middle East and North Africa region according to the world marketing authority, Effies Worldwide. Retaining its top ranking for the second year running, Nissan has a clear lead at the top of the table on the Effies Effectiveness Index.
Each ranked company in the Effie Index undergoes rigorous evaluations of their case studies and work by industry-expert judges to prove that their marketing achieved compelling results. The Index criteria measures all the marketing campaigns which scored points on the Effie index based on the Effie global criteria, including effectiveness, results, creativity and good executions among others.
The jury gives points for each brand based on meeting the above, and Nissan has been the top scorer for the past two years in the automotive category.
This continues Nissan’s dominance of automotive marketing awards, having claimed the highest number of honours among automotive brands in the past 12 months. Campaigns such as ‘Desert Nemesis’; ‘Speed Personified’; and ‘House Hunter Test-Drive’ have led the impressive tally.
Samir Cherfan, Managing Director, Nissan Middle East, said: “At Nissan we build innovation and excitement into everything we do – our brand, our products and our marketing. We believe in delivering innovative products and excitement for everyone but not at the expense of practicality – when we innovate we do so in a way that is useful to people in the real world. This commitment to intelligent, customer-focused innovation shapes our entire business.”
“The automotive and Marketing industries in the Middle East are becoming increasing competitive, so we are proud to have been recognized in all the recent major awards and to maintain this over a prolonged period is an outstanding achievement. We will continue to build on success as we continue to strengthen Nissan’s brand power in the region.”
In the past year, Nissan has claimed multiple honours at the following awards:
2012 GEMAS Effie MENA Awards (three)
MENA Cristal Festival (six)
Dubai Lynx Festival of Creativity 2013 (five)
About Nissan Middle East:
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.
Please visit the Nissan Media Channel on www.nissan-me.com or ‘Like’ us at http://www.facebook.com/NissanME or ‘follow’ us on https://twitter.com/NissanME
About Effie Effectiveness Index
The Effie Effectiveness Index ranks the marketing communications industry’s most effective companies. It awards agencies and advertisers points based on finalist and winner data from 40 worldwide Effie Award competitions.�
http://www.effieindex.com/
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
