HP Showcases Exciting New Line-Up of Products with "Touch Technology" Focus at GITEX Shopper Spring 2013
Media given a sneak preview of new series of convertibles, PCs, ink cartridges and printers alongside revolutionary digital music experience
Dubai, United Arab Emirates, April, 2, 2013: HP gave media and consumers a glimpse of the future, with new notebooks, convertibles, desktops and printers that are sure to whet consumer appetites ahead of the upcoming GITEX Shopper consumer electronics show, taking place in the first week of April in Dubai.
With a strong focus on the latest TouchSmart technology, which features in many of HP’s exciting new personal computers including ENVYx2 and ENVY 23 TouchSmart desktop, media were given opportunities to interact with the latest HP laptops, desktops and printers, and see in-depth product demonstrations from HP experts.
“Consumers at the GITEX Shopper spring edition this April will have a fantastic line-up of HP products on offer through our retailers”, said Salim Ziade, General Manager, Personal and Printing Systems, HP Middle East. “Our new TouchSmart technology makes using our products easy and intuitive to use and with full ten finger sensing, ensures a thrilling experience. We have tied up with our retailers to offer great discounts, offers and very exciting deals during Gitex Shopper.”
The event took place at HP’s Total Care Center (TCC) on Sheikh Zayed Road. The Total Care Centre (TCC), which is the first of its kind in the Middle East, doubles up as a training centre where customers can access both free and paid services for upgrades, repairs and one-to-one advice from product experts.
HP has also designed HP Smart friend portfolio putting all the services and support that customers need in one spot. They could keep their product running at its best with Performance Plus Service, get their HP product back to its original state with the OS Reload Service, and transfer their data to a new HP product or external backup device with Data Migration Service.
ENVYx2
ENVYx2 is a uniquely designed hybrid PC that gives users more choice than ever before in how they access information. The HP ENVYx2 is a powerful and ultrathin hybrid PC with the advantages of being two devices in one. It has a detachable screen that becomes a full convertible when separated from the keyboard via a seamless magnetic latch. The battery life for ENVYx2 lasts for 19 hours, having a battery in both the base and the slate. With this new user-friendly technology, customers have the power at their fingertips to create rich content and at the same time, with a simple motion, one that lets them enjoy fantastic entertainment on the go, together in one stunning device.
HP ENVYx2—the right device for the right time, every time
The HP ENVYx2 solves the “Do I bring my notebook or convertible?” dilemma. Consumers get the power of a notebook and the freedom of a convertible in one stylish, lightweight device.
Featuring a sleek aluminum finish and an innovative hinge with magnets that smoothly guide the convertible into place, HP ENVYx2 weighs 1.4 kg. When separated, the convertible portion weighs just 0.71 kg.
Customers can interact directly with the optimized Windows 8 touch interface on the HP ENVY x2’s vivid 29.4 cm (11.6”) HD) touch display. Ultrawide viewing angles and a bright, 400-nit In-Plane Switching (IPS) panel provide a superb visual experience indoors and outdoors, while an HD webcam on the front and an 8-megapixel camera on the back capture high-quality photos and video.
The HP ENVY x2 also features Beats AudioTM for the best-sounding, richest audio experience available on a PC.
The HP ENVY x2 also makes sharing and staying connected with friends and family a breeze. The HP ENVY x2 uses solid-state memory for improved reliability and faster startup times. Near Field Communication (NFC) technology lets users share content, including photos, contacts and URLs, with a simple tap.
ENVY 23 Touchsmart Desktop
The new HP ENVY 23 All-in-One PC offers 10-point multi-touch technology and beautifully simple design.
HP all-in-one with the power of touch
HP continues to build on its expertise with enhanced TouchSmart technology to make working, playing and staying connected as easy as a tap here or a swipe there. Designed to work with Microsoft® Windows® 8, the new ENVY 23 delivers excellent performance and the capability of sensing up to 10 fingers on the screen for a more precise and immersive experience.
The ENVY 23 offers a 58.4 cm (23”) diagonal HD display and comes equipped with the latest Intel processors, NVIDIA graphic cards, HDMI and is wall-mountable.
For added entertainment, the ENVY 23 comes standard with Beats AudioTM and exclusive HP innovations such as the HP TrueVision HD webcam.
HP Play
Building on this vision to change the customer experience, HP is expanding its HP Play music service by bringing music to life and redefining its digital entertainment through the first major legal digital music partnership with Universal Music Group in the region.
HP Play offers a digital music library that can be used to create personalized playlists with the latest music tracks and enjoy online streaming and downloads from Universal Music Group’s world-class catalogue including key Arabic & Asian artists. It is available in English and Arabic and comes with cloud service that makes it easier for users to upload personal music.
HP Play is the first web, desktop and mobile streaming music service in the Middle East by HP and Universal Music MENA. With HP Play, digital music enthusiasts across the region can create personalized playlists and enjoy online streaming and downloads at no cost from Universal Music’s world-class catalogue on a range of HP devices, launched recently across the region.
All HP notebooks and desktops come with unlimited music streaming and free downloads for the first 12 months.
Global superstars ranging from Madonna, Dr Dre and the Rolling Stones to Kanye West, Rihanna and Lady Gaga, as well as popular Arabic and Asian artists, which are part of Universal Music’s collaboration with other top catalogues, are now available as part of this new music service for the Middle East.
HP Play is available in Arabic and as an app to download from the Apple Store and Google Play. www.hpplay.com
Ink Advantage
HP’s new Ink Advantage series offers efficient and affordable printing system for all customers allowing them to print up to two times the amount of pages for the same cost.
Having studied the market and looked at consumer’s printing needs, HP embarked on another first and has introduced the Ink Advantage series that enables customers to print more number of pages for the same cost. HP also offers the most extensive line-up of printers and ink cartridges in the UAE.
HP’s new line-up of Deskjet Ink Advantage printers comes with more features and faster print speeds than their earlier models, offering different price-points to address customers’ varying needs.
The new HP Ink Advantage series is an ‘all-in-one’ range that offers functionalities to suit its customers’ needs. It offers versatility, creativity and significant savings with one of the lowest cost per page for any printers in the market today.
HP Advantage series also has the best page yield, reliability, print quality, speeds, usage patterns, cost per cartridge or page, and better longevity than similar products in the market.
This new series includes two new ink cartridges, the HP 650 and HP 655, which have been introduced in EMEA (Europe, Middle East and Africa) in addition to the new line-up of Ink Advantage Deskjet printers. The Original HP Ink cartridges that are used with the Deskjet Ink Advantage printers can print up to 600 pages delivering archive-quality documents and lab-quality photos.
In recent tests conducted by QualityLogic, results revealed that more than 15 per cent of all other brand refilled ink cartridges leaked, streaked, or failed either during use or right out of the box. On average, Original HP ink cartridges printed up to 34.7 per cent more pages than the refilled cartridges tested, making HP cartridges the best in the market.
The Ink Advantage series of printers include:
The HP Deskjet Ink Advantage 2515 all in one and 3515 e-All-in-One printer now comes with an intuitive graphic display for easy printing, scanning and copying, while delivering high-quality prints at low running costs.
The new HP Deskjet Ink Advantage 3525 e-All-in-one and 5525 e-All-in-One offer HP wireless direct printing that allow users to easily print from wireless-enabled mobile devices without a network or router.
The HP Deskjet Ink Advantage 4615 All-in-One and 4625 e-All-in-One printers allow users to print, scan, copy and fax, and save up to 40% on energy consumption with Scheduled On/Off. It is a 35-sheet Automatic Document Feeder.
The ink capacity of the cartridges has increased which enables them to print up to two times the amount of pages for the same cost. This translates into significant cost-savings and added flexibility for customers with varied print needs or those who have limited their printing due to ink costs.
The HP Ink Advantage series offers an unrivalled combination of quality, reliability, speeds and ease of use at competitive prices. The printers are also equipped with AirPrint, allowing wireless and mobile printing from any Apple iOS device via a Wi-Fi network. Users simply have to make sure the device and printer are operating on the same network.
Prices for all products will be revealed on the day of Gitex Shopper.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
