Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors.
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Directors: Pablo Saquero, Gabriel Aufgang
Producers: Corina Iannone, Ariel Serra
Additional credits: Altheim
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
