Ipsos Middle East and Africa launches online research services
Ipos Middle East and Africa launches the latest service in its bouquet of service offerings, ‘Online Research’ which is the latest in online data capturing, calculating website hits (visits) on various local and regional websites. Hereby Ipsos measures the number of visitors and visits for each website in addition to calculating the percentage of hits each website receives, and the number of pages that users visit.
Researchers can now distinguish the percentage of website viewers and the number of times they viewed the page, the number of pages they visited and the duration of each visit per website or webpage. For website owners, Ipsos provides a password that allows them to verify which external websites linked to their website, which search engines directed visitors to their website and what words the visitors used when entering the search engines.
Other analysis in calculations include the percentage of links used by online searchers that lead them to the owners website, either from a search engine, links or direct visiting. The system also provides the percentage of visitors, both local and regional, and gives a detailed description of their countries or regions.
In the interim, Ipsos is receiving the names of websites that want to have the Online Research services until the media planning program is available on the internet, which will later be provided to advertising agencies, companies interested in internet communications and webpage owners who would like to be aware of the percentage of hits or the click through rate their website receives.
Ipsos Middle East and Africa will start the next step of its Online Research service processes, to collect the demographics of online websites visitors in the second half of 2010. However, these studies will be provided to advertisers and corporate who participate in online communications directly off the internet through the “Gemius Explorer” program.
Furthermore, Ipsos will provide its online services through its partnership with Gemius Middle East and Africa, under the name of Ipsos/Gemius. Due to the concerns of over spending on online advertising the Internet Research Services will certainly identify the return on investment for advertisers and the success rate of their online communications.
