Arabic Copywriter | Alshaya Kuwait

The Company :
M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 1, 800 stores across 7 divisions:
Fashion & Footwear, Health & Beauty, Food Services, Optics, Pharmaceuticals, Office Supplies and Home Furnishings. M.H. Alshaya Co. stores can currently be found in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic. It employs more than 18, 000 people from over 60 nationalities.The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls. M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments. Learn more about the company at http:
//www.alshaya.com/ .

The Role :
Established in 1949 in New York City, USA and acquired by Williams-Sonoma, Inc. in 1986, Pottery Barn is a premier home furnishings retailer in North America. The brand was founded on the idea that home furnishings should be exceptional in comfort, quality, style and value. Pottery Barn’s in-house design team draws their inspiration from time-honored models around the world to create seasonal collections that are unique to its stores.

Key product categories include:
Furniture, Bedding, Bath, Rugs, Window Treatments, Tabletop, Decorative Accessories, Ledges and Lighting. In 1999, Pottery Barn launched Pottery Barn Kids, a collection of exclusive designs that help create stylish, inviting and kid-friendly spaces throughout the home including nurseries, bedrooms and playrooms.Pottery Barn is known for its world class service. Specially trained associates are dedicated to providing an outstanding level of product knowledge and assistance. It is their goal to exceed customer expectations whenever possible.The Copywriter is responsible for developing and producing highly effective, original and targeted advertising and marketing copy in Arabic for the promotion and sale of goods and services.

Responsibilities
* Gain a deep understanding of the Brand, target audience and competitor activities in the market.* Work on several campaigns at once, sometimes under pressure and often to tight deadlines.* Ensure that copy reflects the brand’s positioning and visual essence* Prepare drafts of different initial options, writing clear, persuasive, original copy.* Make changes to the copy until the final output is satisfactory and proofreading copy to check spelling and grammar; amending, revising or redeveloping adverts or advertising and marketing campaigns.* Support team in coordination with production houses.* Maintain the right tone of voice in writing which reflects Alshaya’s brand values with popular culture and trends.

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