Channel Marketing Manager | Dubai, UAE

The role of Channel Marketing Manager is to create, document and execute Channel marketing operations plan, manage the Channel Partners COOP funds & Channel Demand Generation Funds and ensure Partners marketing teams compliance to guidelines, leads the channel marketing extended team (Execution agencies).

DUTIES AND RESPONSIBILITIES
Works with Channel organization & Collaborate with Country/Sales Management to identify needed marketing plans for partners in alignment to the regions’ business objectives.
Integrates the Channel Marketing Plan with the overall marketing plan for the region.
Formulate with the channel partners marketing plans and executions methods and objectives.
Monitors the executions of the channel marketing plans in accordance to guidelines.
Review and assess the results of the executed activities/plans and monitors the channel organizations follow up with their partners to measure the ROI.
Ensures first-rate as well as smooth execution of the key Channel Marketing programs and activities.
Proactively develop offerings to be able to identify the right activities with the right partner.
Coordinates content for channel related public relations activities with the Regional Marketing manager and EMEA channel communication team.
Proactively share Channel activities reports and assessments with Channel team & Sales Management.
Manages the channel activities execution agencies and re-evaluates their services and prices and monitor their executions periodically.
Effectively manages the Channel Partners Marketing Development funds [COOP] and monitors spending as per guidelines

Skills
Understanding of IT products and their value added to the customer.
Good understanding of the competition.
Good understanding of the channel market
Possesses operational command of the business
Have good processes execution and management.
Understand industry trends.

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