Corporate Marketing & Government Affairs Manager | HP Riyadh

Marketing — By Samer Marzouq on August 17, 2008 at 3:05 pm

Business environment:
Focus on establishing HP as the leading IT Company and growing the business through recognized leadership in Corporate Marketing speaking with One Voice. You will be responsible for translating HP worldwide strategy and adapting it to include a region-wide perspective in order to enhance the HP brand in and support its growing business. Main areas of responsibility include:

Job description
Develop and execute the Corporate Marketing plan and strategy for MEMA aligned with HP core business objectives and ensure consistency with the EMEA and WW corporate marketing objectives.

To accomplish this it is essential to work closely with the Senior Management including the MD, the EMEA Corporate Marketing team as well as the Director for Government Affairs to raise awareness or handle appropriately HP’s global citizenship value proposition, government and public affairs communications issues and social investment programs.

Ensure brand compliance (OV2) – close cooperation with the EMEA brand team.

Manage all Corporate Communications activities that emerge on sub-regional level. The key focus is on top-tier media and business press. Include developing and strengthening relationship with key media to position HP as the leading IT company with a high profile in the market and in the public.

Manage all Internal Communications for the MEMA MD including management of MD website, all email communication to the MEMA employees, and support MD in all crisis communications. You will also responsible for all site consolidation communication.

Provide guidance and consultancy on external and internal communication issues to senior business management including the MD and Executives visiting. Help to build a common understanding of business priorities. The Country Corporate Marketing Manager represents the company to top-tier media and opinion leaders.

Act as the senior spokesman/woman as necessary. This includes crisis communications locally as well as M & A and WFR.

Work closely with the MEMA MD to support his/her charter as the company’s key representative in MEMA.

Primary contact for HP Executive Communications in the public

Represent Corporate Marketing in the MEMA Marketing Council.
Work closely with the HR Director and HR Business Mgrs to ensure consistent employee communications, supports and facilitates Management and employee meetings and events.

Work closely with Corporate Communications EMEA, Corporate International Media Relations, the EMEA Business PR Managers, the Government Affairs, and the Marketing Managers on company wide events or programs.

You will be responsible for social investment planning according to the company’s guidelines and priorities locally in the sub-region.

Skills:
Bachelor’s (undergraduate) degree in Business Administration, Marketing or non-business/technical field of study or equivalent

At least 10- 15 years of relevant experience in corporate communications, public relations with a focus on business-to-business marketing, communicating with employee and internal and external customer audiences.

Candidates should possess a high degree of professionalism and business acumen, excellent communications and writing skills, people management experience, and have the ability to work in a diverse landscape; able to manage multiple projects at one time. A thorough understanding of HP’s value propositions at the corporate level and within all business groups is also desired.

Successful individuals will possess excellent organization, project management and interpersonal skills, with a record of achieving results. Individual will need to be able to work independently and proactively, and also be able to work effectively in a team environment.
High Internet proficiency and fluency in Arabic and English is highly desirable.

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