Digital Marketing Assistant | General Motors Dubai, UAE

Key Objectives:
1. Support Brand and Retail communication team with the implementation of Digital marketing initiatives, including social media plans and CRM
2. Support the Digital Manager in developing measurement reports, strategy, and toolkit
3. Assist Digital manager in the implementation of technical infrastructure and platforms

Overview:
The Digital Marketing Assistant is responsible & accountable for implementation of regional digital marketing and communication initiatives.

1. Manage implementation of Regional Digital Marketing activities

- Manage implementation of Regional website activities, including design and usability, internet lead generation, and search engine optimization
- Manage implementation of other digital marketing that includes microsites, email marketing, search engine marketing, mobile marketing, social marketing, and online advertising
- Enhance the use of digital channels to help promote brands, integrate with offline marketing efforts, and engage with consumers
- Provide technical support and enhancement inputs to the various digital platforms/channels

2. Gather and provide Regional input for metrics reporting

- Gather measurement for Digital programs
- Help determine effectiveness and optimization on metrics
- Integrate Digital into Brand & Media tracking
- Marketing Scorecards reports

3. Support the Digital Manager in the development for Toolkit, process, and best practice document

4. Support in looking into new and emerging digital marketing trends

- Assist Digital Manager in the Dealer Websites implementation
- CRM Integration
- Lead Generation and management initiatives
- Integration with CRM tools and processes

Requirements
1. Bachelor’s Degree or MBA (optional) – Preferably if still studying or graduated in 2010
2. Graphic Design skills (not critical)
3. Excellent written and oral skills in English/Arabic. Excellent interpersonal skills to effectively work with both inside and outside of the company. Timely decision making, customer focus, drive for results
5. A multi-tasker; presentation skills; Excellent computer skills in MS Office, particularly in MS Excel, MS Word, PowerPoint & Design software.
6. Analytical skills to be able to interpret data.
7. Project management skills to manage own projects and tasks.

Key Demographic Requirements – applicants must be:
Based in UAE
Arab Countries (GCC) National
Arabic Speaker

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