Digital Marketing Specialist | General Motors Dubai, UAE

The Digital Manager is responsible & accountable for implementing Digital Marketing strategy / Manage regional digital marketing initiatives and activities.

Key objectives:
1.Provide key strategic guidance and research into Digital marketing plans

2.Support implementation of Digital marketing initiatives

3.Share best practices from around the world

4.Develop integrated measurement strategy

5.Share innovation and emerging trends as opportunities to grow in the Digital space

6.Provide Digital training, processes, and toolkits

7.Assist by implementing technical infrastructure and platforms related strategies

8.Support on social media plans

9.Support on Lead generation and CRM

Overview

1)Develop digital marketing strategy
• Define how each Brands would be driving the digital customer experience
• Develop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies
• Develop integrated measurement strategy that suits the overall strategy
• Provide Digital marketing Information Research
• Share innovation and emerging trends, and propose opportunities to grow in the Digital space
• Make sure strategy is in line with the CRM and Customer Experience strategy

2)Manage Regional Digital Marketing activities
• Manage Regional website activities that includes website design and usability, internet lead generation, and search engine optimization
• Manage the other regional digital marketing and communication activities that includes microsites, email marketing, search engine marketing, mobile marketing, social marketing, and online advertising
• Develop new and creative ways to use digital channels to help promote brands business objectives, integrate with offline marketing efforts, and engage with consumers
• Provide technical support and enhancement inputs to the various digital platforms/channels

3)Manage Digital Budget
• Manage and control monthly level of spending according to budget targets
• Coordinate the financial approval and payment process of projects with GPSC & Finance

4)Gather and provide Regional input for metrics reporting
• Define measurement metrics for Digital programs effectiveness
• Develop framework/KPI to evaluate success of a digital program
• Determine program effectiveness and optimization based on metrics
• Integrate Digital into Brand & Media tracking
• Marketing Scorecards reports
• Web metrics
• Special Projects as required

5)Toolkit, process, and best practice document
• Created around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies
• Document and share best practices among GMIO countries
• Coach/train Marketing team on digital marketing & on opportunities
• Launch and promote Digital across the organization, and different departments, as a business strategy
• Come up with processes and optimization methods

6)On how to integrate digital into marketing mix

7)To provide quality assurance

8)Develop a Digital project workflow

9)Look into new and emerging digital marketing trends, and analyze these trends’ potential for MEO
• Agency should have proven digital marketing expertise – thinkers that can help us keep our digital strategy fresh
• Develop new platforms and ideas for Mobile, Search, Digital OOH, and Social networking

Dealer Websites
• Implementation of strategy and assessment of partners, including an approach mechanism to introduce Digital at Retail
• Work with GM Difference team to implement Digital Marketing standards at Dealers
• Provide solution that would support partners in developed Dealer websites and Digital Retail marketing and advertising programs

CRM Integration
• Lead Generation and management
• Integration with CRM tools and processes

10)Owner Strategy
• Support Customer Service / CRM dept. on implementation of 1-2-1 Retention program for Owners [web, mobile, social, and direct marketing]

Requirements
- Education: Bachelor’s degree required, Master’s Degree preferred.
- Digital experience (automotive preferred).
- Marketing & Sales knowledge; overall understanding of the region, culture throughout the 11 countries; overall understanding of consumer trends.
- Skills: Very strong multi-tasker; strong negotiating skills; leadership qualities; strong presentation skills; analytical skills; strong proficiency with common computer applications, effective supervision, delegations

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