Field Marketing Manager | Algeris, Algeria
Marketing — By Samer Marzouq on December 13, 2009 at 9:28 pm1. Implements the marketing activities, as planned with Regional Manager, North, East, and West Africa; including, consumer collecting programs, sampling and sports/events activities.
2. Monitors the field implementation of agreed Trade Marketing activities with the local team of the Distribution Partner.
3. Coordinates on a daily basis the work of the sampling teams in planning and executing the yearly sampling plan. Runs weekly sampling meetings and shares feedback on performance of the sampling teams, to ensure a high quality, effective sampling. Prepares the daily/weekly/monthly reports and reviews with the Regional Manager.
4. Monitors the implementation of the supported sports and events activities by ensuring that the agreed activities, the functional & visibility material and any other required support are in place. Plays the role of the sports & events coordinator between the organizer and the Regional Manager to ensure a state of the art execution.
5. Ensures that the POS items are very well stored and maintained. Maintains the country POS master plan by securing that the right POS items are ordered / available and by keeping an effective daily record of the stock situation in the warehouse. Maintains the POSM database by coordinating with distributor Sales force and merchandising team.
6. Monitors closely competitor activities and informs, then discuss with Regional Manager pro active response and innovative solutions.
7. Runs a monthly meeting with the distribution partner’s sales force to collect market feedback and share best practice which will motivate them. Visits regularly the market to update the Regional Manager on issues and discuss adding value opportunities.
8. Completes monthly Marketing & Sales reports on total country activities/issues (sampling, supported Sports/Events, POS material) and monitors spending vs. communicated agreed budget, ensuring that no overspending occurs.
9. Works closely with the Regional Manager , Dubai team for the implementation of the marketing activities.



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