Head of Content Acquisition – IPTV | Gulf Allied Digital Media Dubai, UAE

1. Develop the marketing strategies and business plans to promote digital content products and services over the fixed line platform (i.e. for household users – Triple Play).
2. Perform and own all marketing activities including: End user customer segmentation, marketing mix development and market research for digital content offerings over the fixed line platform.
3. Collaborate with STC Home Business Unit to develop and maintain a comprehensive and appealing content offering and promotion plans over the fixed line platform.
4. Own the development of STC internet portal and electronic program guides as needed to ensure seamless end user customer access to content.
5. Manage the relevant internet portal/TV advertising activities.
6. Design and implement processes for the department.
7. Direct the establishment of department financial plans, budgets and budgetary controls.

Skills
Candidates must have over 7 years of experience in Content Acquisition for IPTV and Digital Media

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