Marketing Director | Nawras Oman

The Role

As a Consumer Marketing Director you will play an important part in building the corporate strategy as well as plan and execute the marketing-related activities to optimise market shares in terms of customers and revenues. You will establish and maintain excellent relationships with internal and external stakeholders, be it colleagues in other departments, customers or business partners in order to secure the success of Nawras in the Omani telecom market.

You will assist in the strategic planning on corporate level and will develop the consumer marketing strategy, short and long-term plans, relevant performance targets, and goals and objectives in conjunction with the corporate strategy. You will provide leadership, day-to-day direction and will work with the Department Heads within Consumer Marketing to ensure a high performance and customer service-oriented work environment.

You will analyse market potential and feasibility of products and services, as well as identify marketing opportunities in general. You will have full supervision of the life cycle management of the consumer product portfolio, including development of innovative products and services meeting customer needs, monitoring and optimisation of product performance, analysis of sales effectiveness and advice on sales strategies in line with budget, resources and capabilities of the company.

You will secure an excellent customer experience at all customer touch points, be it using Nawras services, buying or paying for Nawras services or acquiring information about Nawras services.

Your role also includes the long-term development of the Nawras brand and communications strategy. Under your supervision, Nawras will accomplish an excellent communication with its customers and a high brand preference through a relevant and high quality market communication, as well as pleasingly different market activities. Furthermore, you will represent the company at various community and business events and oversee the development and execution of Nawras’ related events.

You will be required to develop annual budgets and related forecasts on a recurring basis and defend them at executive management level.

Requirements

To be considered for the role you must have a University degree in Marketing or a related field. You must have 10 to 12 years of experience in the telecom industry, out of which 5-7 years of management experience in the marketing or sales area. You should have extensive experience in product management, preferably for both fixed and mobile products, as well as an excellent knowledge of market research, media and market communication.

• Strong creative thinking and analytical skills
• Excellent interpersonal skills
• Negotiating/influencing, presentation and problem-solving skills
• Strong leadership and strategic orientation
• Computer skills in MS Office (Excel, Word & PowerPoint) and an excellent working knowledge of the internet
• Excellent written and spoken English
• Excellent written and spoken Arabic (a plus)

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