Marketing Director | Riyadh, Saudi Arabia

Core Strengths:
· Brand building & communication strategy.
· Marketing strategy (product, pricing, forecasting, sales channel product push, etc…).
· Strong understanding of retail sales techniques (window display, in-store merchandising, sales training, target inventory stock).
· Sufficient creative affinity to supervise creative director.
· Exposure to both retail & wholesale distribution.

Must have attributes:
· Experience in luxury consumers (in order of priority Jewelery, watches, gifts, fashion, cosmetics, fragrances and preferably not pure mass FMCG), high Fashion industry brand.
· Regional experience and long term commitment to the region.
· Leadership / people management skills.
· Hands on & execution oriented.
· Growth / change agent.
· Team spirited.
· Multi-tasked.

Nice to have attributes:
· Arabic speaker
· Experience in retail distribution
· Key responsibility in a publicly traded company
· Self confident

Expected Undertakings:
· Define brand values and visual codes, and ensure brand coherence
· Define and promote brand and ensure adherence to brand values.
· Formulate marketing strategy to fulfill growth objectives (organic as well as expansion)
· Undertake any required market research
· Assess and segment demand in the targeted markets
· Analyze existing offers and competitive position
· Assess, segment and develop a product portfolio strategy
· Manage product portfolio life cycle (from launch to end of life)
· Develop product collections and supervise creative product design
· Manage creative director, designers and external sourcing for product designs, communication campaign, catalogs, packaging, store concepts, merchandising, etc.
· Define with creative director visual codes fro the brand and product collections.
· Coordinate product development with production
· Coordinate product lunches with both production and sales to increase sales push
· Facilitate sales forecast process in cooperation with sales and productions
· Define pricing strategy, adjusted to key target markets
· Manage and take accountability for product margin contribution
· Manage operational marketing, including promotion, and improve sales channel animation
· Develop and test appropriate retail concepts (stores, shop-in-shop and corners)
· Develop merchandising strategy (window and linear displays)
· Develop PR and communication strategies including TV & other photo campaigns.
· Any other tasks related to marketing as requested by the Executive GM and CEO

Apply Now!