Marketing Manager – Retail (Jewellery) | Human Capital International (HCI) Riyadh, Saudi Arabia

Job Title: Marketing Manager

Reason for Recruitment: New Position

Line of Report: General Manager

Functional Responsibilities: Creative direction for brand, communication, product design, and above / below-the-line material

Current Subsidiaries: KSA and UAE

Location: Riyadh, KSA

Very competitive salary

Expected Undertakings:
• Manage and execute the marketing strategy for the brand
• Manage all the communications for the Brand (ATL campaign, On-Line, PR,…)
•Grow the on-line presence for the brand through a comprehensive on-line strategy and activation
• Develop all the BTL material (jewelry packaging, displays for in-store brand presence,…)
• Issue the catalogues to communicate the products and brand for various occasions and collections
• Run the consumer research for the brand/category to generate insights to grow the business
• Develop consumer interaction initiatives at various occasions to increase consumption and brand presence
• Analyze the market developments, competitive moves to adjust the brand strategy
• Issue the branding guidelines for all communication material, stores and various materials
• Create strategies and initiatives to grow the Gold consumption
• Monitor the media coverage for the brand and share with the management/organization
• Collaborate closely with the World Gold Council
• Communicate regularly with the sales force in KSA and UAE to evaluate the market conditions/trends and give recommendations to GM
• Collaborate closely and effectively with the product development team and other functions in the Riyadh HQ.
• Analyze the competitive moves and issues quarterly summary to management with recommendations

• Arabic speaker
• 7 to 10 years experience in marketing consumer goods brands in the Middle East.
• Experience with premium brands is a plus
• Not only experience with the advertising agency. It is a must to have at least 5 years experience on the ‘client’ side (company selling consumer goods products).
• Experience in luxury consumers (in order of priority Jewelery, watches, gifts, fashion, cosmetics, fragrances and preferably not pure mass FMCG), high Fashion industry brand.

Requirements

Gender: Male.
Professional Experience: 7-10 years and more

Core Strengths:
• Experience in managing ATL (TV, Print, On-Line) and PR activities
• Work effective with agencies (Media, Creative, On-line, PR,…)
• Developed marketing strategies and programs to grow the sales and share
• Worked on products development
• Capability to analyze complex figures/data and present a clear picture/summary to management
• Ability to adapt and change a structure/business based on the evolving market conditions
• Proven capability to follow-through and make sure that initiatives/projects are perfectly executed
• Ability to assess market trends, customers demand and competitive moves/positioning
• Strong oral and written communication skills
• Capabilities to analyze markets, data to define priorities and strategic changes for the Company
• Customer oriented to effectively support our distributors and sales organization
• Hands-on & execution oriented. Doer vs. Talker
• Team player and great collaborator
• Strong influencer with high EQ who knows how to influence and bring change to life
• Multi-tasked to be able to manage several tasks and execute perfectly complex cross functional projects

Apply Now!