Marketing Specialist | Riyadh

Marketing — By Samer Marzouq on November 16, 2008 at 3:14 pm

-Identify and develop new services/ markets/ market segments for products and services related to the product algined to the role holder. Establish/
update the pricing, delivery and sales mechanisms for these services.

-Establish the brand/ image of services in line with the long term plan of the organization

-Support the sales team in identifying new market and customer segments for enhancing sales revenue

-Identify sales opportunities and perspective customers for new services being launched by establishing presale network with the existing customer base

-Identify new services and conduct business feasibility analysis for the same

- Prepare the marketing plan for new services including pricing mechanism, positioning plan, differentiation from competition, broad sales pitch, etc.

-Assist to Formulate and execute strategy for marketing

-Prepare plans to position and promote products and services in line with business strategy in the identified markets of focus.

-Assist to control annual budgets to ensure effective cost management.

-Create a network with customer organization to seek their inputs on existing services, new services and also to get an update on competitor actions/ initiatives.

-setting and own the corporate promotions plan alligned with strategy to enable the achievement of overall corporate goals.

-Deal with Branding strategies to differentiate service portfolio.

-Participate in customer conferences in various regions during the year to build awareness about products & services and understand their needs/ issues.

-Assist to Build a customer focused culture within the department

-Lead the competitor analysis for the products and services aligned to the role holder to identify competitor’s plans and create coutnerplans for the same to sustain its market share and customer basket

Skills
- Knowledge of various statistical tools to analyze market data and customer behavior data
-Ability Integration with organization culture
- Solid Functional knowledge
-Team work
-Commitment
-Quality of work
-Time management
-Analytical skills
-Communication skills
-Project management skills
-Commercial awareness
-External corporate relationships
-Presentation Skills
- PC Applications Litreate (Specially MS Library)
- Excellent English / Arabic Command
- Goal Oriented
- Customer Orinted
- Proactive .